Jacob Smith

VP of Client Services

Fun Fact

Trained as a classical bassoonist.

Jacob joined Dinkum as a partner in 2010.  As VP of Client Services, Jacob serves as chief project manager and oversees technical implementation on all Dinkum projects. In the business for 9 years, Jacob has led hundreds of projects for a variety of corporate and non-profit clients, and thus is allowed to get away with talking a bit too much at certain meetings… before Paul cuts him off.

Recent Blogpost

Chronicle of a Dangerous Conference Call

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A week or two back, I teased Jennifer Fleming (our content maven) with the title of this blog by starting a draft in our WordPress admin. She simply *had* to know more about it! This incident tells you two things about my blogging process: The best part of my blogs are the titles. It takes …
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Feeling Distracted? Get Focused!

feeling-distracted-get-focused

How crazy busy is life these days? If you’re like me, you’re constantly being pulled in different directions with many “things” competing for your attention. So, how do you get the necessary focus to get the big picture items done? Someone quite wise on this topic is Steve Smolinsky, who I describe as a rogue …
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Weekday, Weekend, Wow

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A friend works in marketing for a global cosmetics company and was discussing its latest campaign to get women to buy more lipsticks. Most women, research suggests, have two lipsticks. One for work and one for play. The marketing team needed to find a way to get women to buy just one more lipstick. Their …
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Ever Phoned the Ivory Soap Comments Line?

ever-phoned-the-ivory-soap-comments-line

Thanks to Malcolm Gladwell for this observation. In his best-selling book, The Tipping Point, he talks about his amusement that on every packet of Ivory soap is a phone number where people with issues or comments can ring in. “Who would bother?” he wonders. Well, it turns out this strategy is the perfect ‘maven trap’ …
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This American Life Retraction Insights

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I’m a big fan of the radio show, This American Life. Each week, Ira Glass and his team pick a topic and examine it from several perspectives. Like a play, there are several acts that illuminate a story in fresh and surprising ways. It’s long form journalism through voice and week after week, it delivers …
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Internet Marketing Lessons From KONY2012

internet-marketing-lessons-from-kony2012

With more than 100 million views, KONY2012 has certainly captured worldwide attention. Don’t know what I’m talking about? In brief, US-based organization called ‘Invisible Children’ created a thirty minute video and campaign to highlight the plight of Ugandan children stolen from their families and enlisted as child soldiers. The man responsible for the kidnapping and …
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Saying Goodbye to a Client

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Sometimes, clients leave. Usually this is not a bitter divorce as much as an amicable parting of ways, often inevitable in the best of working relationships. The reasons are as varied as the clients we work with. Building a professional relationship includes planning for the end so that moving on leaves everyone feeling good about …
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Effective Marketing Tactics: Lessons From Teen Soft Drink Study

effective-marketing-tactics-lessons-from-teen-soft-drinking-study

Psssst. Want to find out how to get people to do what you want? Silly question. Of course you do. Most of us want to influence behavior in some way – be it increasing web traffic, getting people to buy from you, or to take the action you want. Psychologists and advertisers have created entire …
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6 Proven Headlines That Spike Traffic

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I’ve just spent the last couple of minutes writing the headline for this blog post. I toyed with:- How to Increase Traffic with a Killer Headline – mmmm Secrets to Writing a Killer Headline – not outcome based How to Increase Traffic To Your Site – boring I decided on “6 Proven Headlines That Spike …
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How Bret Easton Ellis Uses Twitter

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Best-selling, controversial writer, Bret Easton Ellis, set the Twitterverse alight over the weekend. For around five hours, he mused on what his American Psycho character, Patrick Bateman, might be up to these days and managed to gather fourteen pages of notes from his followers. Ellis tweeted: “1.00 am in LA and sitting at my desk …
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