I know that much has been written on this topic, but knew I needed to weigh in after attending a recent event. Folks were introducing themselves. More than once I asked the person next to me, ”What do they do?” The usual response was, “I have no idea.”
If you cannot tell me who you are and what you do in a 30 second commercial, then you failed. Not me – you! Everyone of us needs to take responsibility for how we come across to others. Sometimes it is a tech guy trying to explain something to me and he does not realize that he is talking beyond my knowledge set. Sometimes it is because I don’t have the proper context. Sometimes the person is so busy telling me what they do, that they fail to relate the results of what they do. Often times others are not particularly interested in the nuts and bolts of what you do, they are interested in what you can accomplish for them or your clients.Here is my dog, Chloe. She is dressed (I am sure to her consternation) for Halloween as Super Dog. My daughter insisted. Anyway, Chloe can easily tell me her needs in clear terms: she barks, goes to the door, begs (but not at the table). By and large I know what she wants and she knows that I will accommodate her. She and I keep it simple.
Do you keep things simple for your prospects? How do you introduce yourself? Comment below about some of the things you say that might be different but easy for me to understand. The ones that amaze me are the ones that try so hard to be different they don’t actually tell me anything. I recently saw a business card from someone and their title was “VP of Due Diligence” In a group of procurement officers that might work, but if you are in a group of, say, marketing folks, it may have a completely different meaning. What are you trying to tell me?
As for me – Hi! I’m Rick Simmons from Dinkum Interactive. We are an internet marketing firm. If your website is not giving you the business you were hoping for then we should talk.
Keep it simple.
And no, Chloe did not get any candy.