Dinkum
Promises and Shiny New Things
by Paul Fleming On June 5, 2023
We love to test and check new things out. That’s actually a large part of what got us all into this field and keeps us in this ever-changing landscape. There’s often something new or interesting to review and consider as part of our technical SEO service offerings. Web development certainly keeps evolving as new technologies … Read More
Dinkum
Proactive WordPress Management
by Paul Fleming On July 31, 2022
We’re fans of WordPress and have been for years. Seems there are plenty of other fans as well given that some 30% of all websites run it. That’s a lot. Still, like all CMS’s it’s not without its issues and maintenance is one of them. Core updates, plugin update, outdated themes, security issues. Add to … Read More
SEO
A Few of My Daily SEO Tools
by Paul Fleming On January 8, 2020
Note: Originally posted in 2011 but updated for 2020! We all have our own little way of doing things to make our professional lives easier or better or clearer. Sometimes these are tools that we have stumbled across, other times recommendations from friends or colleagues and other websites or blogs similar to this one. One … Read More
Dinkum
The Value of Website Management
by Paul Fleming On September 20, 2019
Having a website for your business is great. Actually it’s pretty essential. All too often though, after spending a great deal of time building a site and obsessing over every little detail, the excitement of the launch and the flurry of new and exciting information wanes and things suddenly run dry. Happens to the best … Read More
SEO, WordPress
Launching a New Website – 3 Steps to Prevent the SEO Drop
by Paul Fleming On December 5, 2018
With all the information available, it seems that some of it still gets lost in translation. When it comes to SEO we are well aware that there is plenty of incorrect information but while it’s been around for some time, plus the fact that there continues to be more and more experts touting SEO knowledge, … Read More
Dinkum
Continued Sustainable SEO
by Paul Fleming On December 31, 2017
Another year is upon us and looking back on this past year, we’ve once again been heads-down digging in to client requirements and our own internal tools and not practicing what we preach (though we did manage to squeak out an updated website). While SEO in general seems to be in a state of constant … Read More
Analytics, SEO
SEO Health Data: Google Analytics
by Paul Fleming On June 20, 2017
A true digital performance issue that we come across often is overall poor digital health. Much like our own health, the annual checkup is pretty important, in some cases it’s essential. So we take the same approach to digital health by monitoring it on a daily basis, reviewing it weekly and then reporting on it … Read More
Digital PR, Dinkum, Internet Marketing
Transitioning from Traditional Marketing to Digital Marketing: A Case Study
by Paul Fleming On February 13, 2015
Embracing online marketing for companies who are used to doing it all offline can be daunting. You’re looking around. Getting not insignificant quotes for upgrading your very dated website that you feel really hasn’t brought you any business over the past few years anyway. When it was launched, you thought it would bring customers scrambling for your … Read More