Someone walks into your store and you ask if they need help. ‘I’m just browsing’, they respond. After a bit of a look around, they leave empty handed. Is this what’s happening with your website? Do plenty of people visit but no one is buying? You need the Dinkum treatment.
Step One: Identify the Right Customer
The right customer or client is the one that wants what you’ve got and that you enjoy working for and selling to. It’s about matching their needs with your skill-set. Dinkum begins this process by performing an audit, writing a change document, constructing a list of keywords and using analytics to work out your target market.
Step Two: Spend Time Where They Spend Time
Once you’ve identified your ideal customer, you need to spend time where they spend time so you can meet and chat. It’s about using the right networking sites, sending out information about yourself and spreading the word about your services. Dinkum uses a range of techniques to achieve these goals including solid content distribution and ‘link building’. One important way Google ranks websites is by the number and quality of links pointing to your website – you won’t rank without these links. We also hang out in chat rooms, on Twitter and Facebook and share blogs. We make you the honey pot. It’s about listening in to the conversation and finding matches.
Step Three: Referral Agents
One of the best ways to generate new business with ideal clients is through referrals. You make friends with their friends. If you’ve added value and helped solve their problems, they will tell their friends and you end up working with more people like you who love what you do. The Dinkum strategy of search engine optimization, website design and Internet marketing gets you in front of this ideal audience.
Internet marketing is not about driving traffic to your site. It’s about driving the right kind of traffic to your site. The process of building these contacts takes around 6 months. The combination of ‘target market’ identification, using social media tools, and link building is a bulls-eye for your ideal customer and cha-ching at the register. Find out more now.
Photo credit: http://www.sxc.hu/photo/1115856