Paul Fleming is one of the founders of Dinkum Interactive and brings extensive experience in the Online Marketing world with a strong emphasis in Search Engine Optimization. His background in education, communications and marketing have prepared him well for the fast pace of the online world. Nothing pleases him more than seeing a client achieve great success
Recent Blogpost
Wishing SEO Was Easy..Or Sexy?
Every now and again as we’re planning out a campaign or building links or performing an analysis, I think about that easy button that Staples put out. Click…keyword rankings #1. Click…huge traffic increase. Click…huge conversion increases. Click…me on beach drinking beer or possibly umbrella’d cocktail. I have a feeling that sometimes our clients wish that …
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Top 5 Press Release Tips
Catching up over a coffee, a friend asked me how to write a press release. Even though I write them every day, it was interesting to define exactly what makes one press release stand apart from another. Of course, what you’re writing about makes a huge difference – some topics are more exciting and newsworthy …
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Your Website is Critical for Internet Marketing So Stop Neglecting It
Our company has evolved over the last 5 years. Some of it has been to accomodate new trends (influence of social media for one), some due to Google’s whims (the many algorithm updates) but mostly it has been the result of experience. The company started by recognizing that there was a specific need. We would …
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Do Your Customers Trust You?
I was reading about Customer Relationship Management (CRM) the other day and how to connect with your audience using social media. Something that piqued my attention was the concept that the social customer considers their peers as a most trusted source. No surprises there. If I’m looking for a hairdresser, I ask my circle of …
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Social Media and its SEO Influence
We’ve suspected it for a while now but it was recently confirmed by extremely reliable sources (Matt Cutts from Google actually) that social media is having a greater influence on search rankings. A web page stacked up against another web page with the same credentials will apparently be given greater weight if it is shared …
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JC Penney Takes the SEO Low Road
In the SEO world we see untoward activities on a regular basis. Mostly folks trying to game the system for themselves or their clients to increase rankings or decrease competitor rankings. These are called black hat techniques and most of their actions may result in websites being penalized by having their websites completely removed from …
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SEO Campaign Expectations
When we search, we expect the right results straight away. When we get to a website, we expect to be able to find what we are looking for immediately and if not, easily. So it seems that a lot of clients expect instant results from their SEO campaign as well. As Abe Lincoln appropriately suggests “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”
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A Review of the WordPress SEO Plugin
After working with the All-in-One-SEO plugin for WordPress for a few years now, we’ve seen a new player enter the space in the form of WordPress developer/blogger/speaker Yoast who has released his WordPress SEO plugin. For those who follow Joost de Valk, you’ll be very aware that he has some very strong opinions but for …
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Optimized Press Releases and Public Relations
It’s important that we adjust the press release enough to differentiate between our distribution and theirs. It’s not that we don’t care how many people read the press release; in fact, we encourage it, but this is not our primary objective. We want incoming links. We want controlled anchor text. Increased visibility is merely an added bonus.
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