Paul Fleming

Partner/CMO

Fun Fact

Paul was a surf lifesaver at Colloroy and Whale Beach in Sydney, Australia.

Paul Fleming is one of the founders of Dinkum Interactive and brings extensive experience in the Online Marketing world with a strong emphasis in Search Engine Optimization. His background in education, communications and marketing have prepared him well for the fast pace of the online world. Nothing pleases him more than seeing a client achieve great success

Recent Blogpost

Launching a New Website – 3 Steps to Prevent the SEO Drop

launching-a-new-website-3-steps-to-prevent-the-seo-drop

With all the information available, it seems that some of it still gets lost in translation. When it comes to SEO we are well aware that there is plenty of incorrect information but while it’s been around for some time, plus the fact that there continues to be more and more experts touting SEO knowledge, …
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Continued Sustainable SEO

sustainable-seo

Another year is upon us and looking back on this past year, we’ve once again been heads-down digging in to client requirements and our own internal tools and not practicing what we preach (though we did manage to squeak out an updated website). While SEO in general seems to be in a state of constant …
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SEO Health Data: Google Analytics

seo-health-data-google-analytics

A true digital performance issue that we come across often is overall poor digital health. Much like our own health, the annual checkup is pretty important, in some cases it’s essential. So we take the same approach to digital health by monitoring it on a daily basis, reviewing it weekly and then reporting on it …
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Transitioning from Traditional Marketing to Digital Marketing: A Case Study

transitioning-traditional-marketing-digital-marketing-case-study

Embracing online marketing for companies who are used to doing it all offline can be daunting. You’re looking around. Getting not insignificant quotes for upgrading your very dated website that you feel really hasn’t brought you any business over the past few years anyway. When it was launched, you thought it would bring customers scrambling for your …
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Seeing Unusual Referral Traffic in Your Google Analytics?

seeing-unusual-referral-traffic-in-your-google-analytics

We’ve often seen some unusual referrers coming through on Google Analytics over the years. If you want to have a look at your own, head to the Acquisitions tab on the left side, click on All Traffic then Referrals. You’ll see a list of websites that sent traffic to your own website. Always good to …
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Onward to 2015

onward-2015

We’ve been a little on the quiet side this past year, at least online. Usually we’ll muster a blog post a month plus a smattering of social activity but aside from the random share, definitely quiet. I have a feeling we’ll change that in 2015 but it wasn’t for any particular reason. We understand the challenges …
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A Digital Marketing Issue: Cheap SEO Services

Since SEO has been around, especially in its early days, there was a large gap in understanding. It’s closed up a lot but certainly still exists. It was not uncommon to hear about someone offering to “SEO optimize your website” for a very small fee. I was often intrigued as to how these people or …
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SEO Sustainability

seo-sustainability

As a long-term strategy, SEO is a good one. You shouldn’t necessarily be expecting that your SEO campaign is going to be an overnight hit (sometimes happens but rare) but you should also expect that the actions you do throughout your campaign, should last a long time and continue to grow. We’ve always appropriately pushed …
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Our SEO Paradigm Shift for 2013

our-seo-for-2013

We made some fairly significant changes in 2012 to accommodate Google. These sort of changes are not really uncommon in our field and interestingly for most of us, none of them were a real surprise but what has occurred this past year, does represent a shift in thinking for many in our industry. A big …
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Looking Back at Your Data to Look Forward

looking-back-at-your-data-to-look-forward

We do it for our clients and regularly encourage them to look at their data always and often. Reading analytics tells a story about your business online and possibly a little about your business in general so it makes great sense to spend a bit of time with it. Of course we don’t do it …
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We are around the world

Philadelphia The HQ, 4 Staff
Buenos Aires 3 Staff
Spain 1 Staff
Indonesia 8 Staff

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