Paul Fleming is one of the founders of Dinkum Interactive and brings extensive experience in the Online Marketing world with a strong emphasis in Search Engine Optimization. His background in education, communications and marketing have prepared him well for the fast pace of the online world. Nothing pleases him more than seeing a client achieve great success
Recent Blogpost
Promises and Shiny New Things
We love to test and check new things out. That’s actually a large part of what got us all into this field and keeps us in this ever-changing landscape. There’s often something new or interesting to review and consider as part of our technical SEO service offerings. Web development certainly keeps evolving as new technologies …
Read more
Proactive WordPress Management
We’re fans of WordPress and have been for years. Seems there are plenty of other fans as well given that some 30% of all websites run it. That’s a lot. Still, like all CMS’s it’s not without its issues and maintenance is one of them. Core updates, plugin update, outdated themes, security issues. Add to …
Read more
A Few of My Daily SEO Tools
Note: Originally posted in 2011 but updated for 2020! We all have our own little way of doing things to make our professional lives easier or better or clearer. Sometimes these are tools that we have stumbled across, other times recommendations from friends or colleagues and other websites or blogs similar to this one. One …
Read more
The Value of Website Management
Having a website for your business is great. Actually it’s pretty essential. All too often though, after spending a great deal of time building a site and obsessing over every little detail, the excitement of the launch and the flurry of new and exciting information wanes and things suddenly run dry. Happens to the best …
Read more
Launching a New Website – 3 Steps to Prevent the SEO Drop
With all the information available, it seems that some of it still gets lost in translation. When it comes to SEO we are well aware that there is plenty of incorrect information but while it’s been around for some time, plus the fact that there continues to be more and more experts touting SEO knowledge, …
Read more
Continued Sustainable SEO
Another year is upon us and looking back on this past year, we’ve once again been heads-down digging in to client requirements and our own internal tools and not practicing what we preach (though we did manage to squeak out an updated website). While SEO in general seems to be in a state of constant …
Read more
SEO Health Data: Google Analytics
A true digital performance issue that we come across often is overall poor digital health. Much like our own health, the annual checkup is pretty important, in some cases it’s essential. So we take the same approach to digital health by monitoring it on a daily basis, reviewing it weekly and then reporting on it …
Read more
Transitioning from Traditional Marketing to Digital Marketing: A Case Study
Embracing online marketing for companies who are used to doing it all offline can be daunting. You’re looking around. Getting not insignificant quotes for upgrading your very dated website that you feel really hasn’t brought you any business over the past few years anyway. When it was launched, you thought it would bring customers scrambling for your …
Read more
Seeing Unusual Referral Traffic in Your Google Analytics?
We’ve often seen some unusual referrers coming through on Google Analytics over the years. If you want to have a look at your own, head to the Acquisitions tab on the left side, click on All Traffic then Referrals. You’ll see a list of websites that sent traffic to your own website. Always good to …
Read more
Onward to 2015
We’ve been a little on the quiet side this past year, at least online. Usually we’ll muster a blog post a month plus a smattering of social activity but aside from the random share, definitely quiet. I have a feeling we’ll change that in 2015 but it wasn’t for any particular reason. We understand the challenges …
Read more