Paul Fleming is one of the founders of Dinkum Interactive and brings extensive experience in the Online Marketing world with a strong emphasis in Search Engine Optimization. His background in education, communications and marketing have prepared him well for the fast pace of the online world. Nothing pleases him more than seeing a client achieve great success
Recent Blogpost
(ABT) Always Be Testing: How Two Decades of SEO Taught Us to Question The Experts
For those of us who started with SEO back in the late ’90s, getting a priority listing on the early search engines was easy. That changed fast once Google entered the picture. Complexity went up, and so did the stakes: we had to figure out what worked, what didn’t, and what got us penalized. We …
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The Social Media Marketing Dilemma – Finding Use in the Useless
I’ve been sitting on this post for a while, mostly trying to figure out why I care about this subject so much. I spend a lot of time online and understand many of the nefarious techniques used to convince someone to buy a dodgy product or service. Yet, those always seemed far less damaging than …
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Keeping an Eye on the Digital Marketing Activities that Matter
Digital Marketers (actually anyone online really) love to sensationalize. It gets eyeballs, gains interest, subscribers, potentially gets customers. Suggesting that your SEO is no longer going to work gets businesses scared and that fear drives sales. After years of watching trends come and go, our advice hasn’t changed much: protect what’s working, stay skeptical of …
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How is Your Ai Visibility Looking?
There’s a lot of noise surrounding AI. ChatGPT, Claude, Perplexity, Gemini and others are now commonplace. If grandma knows about it then surely it’s time to take notice. I wrote about our own AI SEO shift around this time last year and it’s only increased its influence since then. We’ve been working in the digital …
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Our own Ai Shift
As a digital marketing company, it’s important to keep an eye on the latest trends and how they impact what we do. It also makes things a little more interesting as well. While the marketing side of things is a different beast, on the more technical side we’ve got a few things on our radar …
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In Between the World of SEO and Generative AI
As we continue to delve more deeply into GenAI I’m drawn to a post we did some 10 years ago about the transition from traditional marketing to digital marketing. The plan of course was that companies should shift their budgets and practices from the old way to the new way because to us, we could …
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AI’s Increasing Influence in SEO
As individuals, we have been working with SEO since before Google. Something fairly consistent that we’ve found throughout the years is that we’ve often heard that SEO is dying, especially when the next shiny new thing came along. Certainly, we’ve seen things like social networks have an impact, but overall it was far more complementary …
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WordPress v Squarespace v Wix v…
Since the early Internet days, there have been plenty of options for building a website which can be a tad overwhelming for newbies. If you didn’t know HTML, there were even options back in the stone age. We remember Geocities back in 1994 as one of the original ways to create your website without requiring …
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Promises and Shiny New Things
We love to test and check new things out. That’s actually a large part of what got us all into this field and keeps us in this ever-changing landscape. There’s often something new or interesting to review and consider as part of our technical SEO service offerings. Web development certainly keeps evolving as new technologies …
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Proactive WordPress Management
We’re fans of WordPress and have been for years. Seems there are plenty of other fans as well given that some 30% of all websites run it. That’s a lot. Still, like all CMS’s it’s not without its issues and maintenance is one of them. Core updates, plugin update, outdated themes, security issues. Add to …
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