Blogs are an ideal way to generate incoming links, which help your search engine rankings. But if writing and idea generation isn’t your thing, blogs can become a bit of a chore. You’ll find every possible reason not to blog making it a huge stumbling block.
Just this week, a client complained that he couldn’t think of anything to write about for his blog. I could hear the frustration in his voice. “I just don’t know what to blog about.” When I hear this, I know they’re stuck at the big picture part. At this point, you need to ask yourself one key question. What questions did clients ask this week?
At first, the questions might be difficult to recall but once you get into the mindset of looking for the interesting or frequently asked question, you can make a note of it and use it as the basis of a blog. Forums are another great source of blog topics.
In the case of this client, we had the advantage of bouncing around a few ideas and selecting the one we thought had most appeal. If you can, grab a colleague for five minutes and test some topics.
Another idea is to write your take on a new product, service or offering that your clients will be interested in. Most people like to feel informed about new products. Your expertise and perspective adds value. Helpful tips and suggestions are also great sparks for a blog.
To make sure you blog gets the biggest audience possible, link it to your Facebook, Twitter, and LinkedIn accounts. In most cases, this can be automated.
So, next time you’re stuck for a blog topic, solve the problems of your clients. They will love you for it.
Photo Credit: http://www.sxc.hu/photo/1115855