As a digital marketing company, it’s important to keep an eye on the latest trends and how they impact what we do. It also makes things a little more interesting as well. While the marketing side of things is a different beast, on the more technical side we’ve got a few things on our radar at the moment:

Ai Website Design / Development– there are a bunch of tools out there that we’ve been exploring. Some are design specific, others are a combination of design + development but all rely on prompts to help generate layouts. Framer, Bolt, Lovable and Base44 were all able to build us a website and I must say there were some decent efforts. For those with small websites or with lower website priority requirements or even less fussy about some of the details, these would most certainly be fine. Similar to the template, drag and drop process for site builders like Wix and Squarespace (who both offer some ai options), you can get decent web presence quickly.

A few commands into any of these tools can yield some fairly decent results. Here we asked for an update to our current website with a focus on some of our newest offerings including AiSEO, GEO, AEO, Ai Development Services and even requested some animations. The result was pretty good. Even adding some amendments proved to be effective.

The development itself was reasonable, some unnecessary code seemed to creep in, plus there were some browser compatibility issues that when attempting to fix, broke other areas but these could all most likely be rectified with a little further fine tuning.

So all this is interesting and it’s certainly amazing to see in action. Not quite sure we’re ready to set this up for a client, perhaps a small one who are a bit less reliant on their website but ultimately I’d suggest we’re a couple of years away from effectively relying on this as an option.

Ai Tools – we’ve certainly been able to leverage Ai for some of our internal workflows. For years I’ve wanted to build a tool that aggregated all our client data on a weekly and monthly basis and relied on human data input to provide this. Probably not the most efficient use of a resource (though I’d personally rather have a person doing it) nor is it as cost-effective. Our flow looks a little like this:

We’ve got our own n8n server setup with prompts and workflows to improve our data analysis toolset. Our reports can come from various sources including Looker Studio, GA4, Dragon Metrics, SEMrush or Ahrefs, Google Search Console, get fed to Open Ai which spits out an aggregate of our data as well as a analysis to a Slack channel.

We’ve always been on top of client data, it’s just been a pretty manual process. This automation ensures we are always looking at the numbers.

Project Tasks for us are managed these days through ClickUp. Our reports are automatically fed to their ClickUp folder where we can read through and identify tasks that require our attention.

From Slack to ClickUp to tasks

I’m not quite sure we are ready for full automation here, nor do we really want that but these Ai processes have certainly opened our eyes to the possibilities. Things are moving fast!