Dinkum
Keeping an Eye on the Digital Marketing Activities that Matter
by Paul Fleming On May 1, 2026
Digital Marketers (actually anyone online really) love to sensationalize. It gets eyeballs, gains interest, subscribers, potentially gets customers. Suggesting that your SEO is no longer going to work gets businesses scared and that fear drives sales. After years of watching trends come and go, our advice hasn’t changed much: protect what’s working, stay skeptical of … Read More
SEO, AEO, AISEO, Dinkum, GEO
How is Your Ai Visibility Looking?
by Paul Fleming On April 10, 2026
There’s a lot of noise surrounding AI. ChatGPT, Claude, Perplexity, Gemini and others are now commonplace. If grandma knows about it then surely it’s time to take notice. I wrote about our own AI SEO shift around this time last year and it’s only increased its influence since then. We’ve been working in the digital … Read More
Dinkum, AISEO, Web Design
Our own Ai Shift
by Paul Fleming On February 6, 2026
As a digital marketing company, it’s important to keep an eye on the latest trends and how they impact what we do. It also makes things a little more interesting as well. While the marketing side of things is a different beast, on the more technical side we’ve got a few things on our radar … Read More
Dinkum
In Between the World of SEO and Generative AI
by Paul Fleming On June 22, 2025
As we continue to delve more deeply into GenAI I’m drawn to a post we did some 10 years ago about the transition from traditional marketing to digital marketing. The plan of course was that companies should shift their budgets and practices from the old way to the new way because to us, we could … Read More
Web Design, Dinkum, WordPress
WordPress v Squarespace v Wix v…
by Paul Fleming On May 16, 2024
Since the early Internet days, there have been plenty of options for building a website which can be a tad overwhelming for newbies. If you didn’t know HTML, there were even options back in the stone age. We remember Geocities back in 1994 as one of the original ways to create your website without requiring … Read More
Dinkum
Promises and Shiny New Things
by Paul Fleming On June 5, 2023
We love to test and check new things out. That’s actually a large part of what got us all into this field and keeps us in this ever-changing landscape. There’s often something new or interesting to review and consider as part of our technical SEO service offerings. Web development certainly keeps evolving as new technologies … Read More
Dinkum
Proactive WordPress Management
by Paul Fleming On July 31, 2022
We’re fans of WordPress and have been for years. Seems there are plenty of other fans as well given that some 30% of all websites run it. That’s a lot. Still, like all CMS’s it’s not without its issues and maintenance is one of them. Core updates, plugin update, outdated themes, security issues. Add to … Read More
Dinkum
The Value of Website Management
by Paul Fleming On September 20, 2019
Having a website for your business is great. Actually it’s pretty essential. All too often though, after spending a great deal of time building a site and obsessing over every little detail, the excitement of the launch and the flurry of new and exciting information wanes and things suddenly run dry. Happens to the best … Read More
Dinkum
Continued Sustainable SEO
by Paul Fleming On December 31, 2017
Another year is upon us and looking back on this past year, we’ve once again been heads-down digging in to client requirements and our own internal tools and not practicing what we preach (though we did manage to squeak out an updated website). While SEO in general seems to be in a state of constant … Read More
Digital PR, Dinkum, Internet Marketing
Transitioning from Traditional Marketing to Digital Marketing: A Case Study
by Paul Fleming On February 13, 2015
Embracing online marketing for companies who are used to doing it all offline can be daunting. You’re looking around. Getting not insignificant quotes for upgrading your very dated website that you feel really hasn’t brought you any business over the past few years anyway. When it was launched, you thought it would bring customers scrambling for your … Read More