Dinkum, Paid Search
Pay Per Click: how to get the best bang for your buck
by Paul Fleming On September 18, 2012
Pay Per Click advertising can be a great way to drive traffic to your site but in the wrong hands, it can burn money. If you bid on the wrong keywords or focus on the wrong audience, you can end up spending a fortune without any measurable return. If you want to dip into the … Read More
Internet Marketing, Sales
How to Get Inside Your Customer’s Mind
by Paul Fleming On November 22, 2011
An ability to get inside your customer’s head and understand them is an important part of the sales process. In understanding them, you can anticipate their needs and solve their problems. Don’t worry, I’m not going to suggest signing up for a psychology course because there’s an easier way to read their minds. And that’s … Read More
Internet Marketing
Five Tips to Shape Up Your PPC Program
by Kerrilynn On April 15, 2011
Do you look at your PPC account on a daily basis? Weekly Basis? Or not at all anymore because you can’t bear to see the ever decreasing conversions and increased costs? It’s time to dive deeper and possibly revamp your account. The days are gone where you can just throw up hundreds of keywords and … Read More