Dinkum, AEO, AISEO, GEO, SEO
(ABT) Always Be Testing: How Two Decades of SEO Taught Us to Question The Experts
by Paul Fleming On September 11, 2026
For those of us who started with SEO back in the late ’90s, getting a priority listing on the early search engines was easy. That changed fast once Google entered the picture. Complexity went up, and so did the stakes: we had to figure out what worked, what didn’t, and what got us penalized. We … Read More
SEO, AEO, AISEO, Dinkum, GEO
How is Your Ai Visibility Looking?
by Paul Fleming On April 10, 2026
There’s a lot of noise surrounding AI. ChatGPT, Claude, Perplexity, Gemini and others are now commonplace. If grandma knows about it then surely it’s time to take notice. I wrote about our own AI SEO shift around this time last year and it’s only increased its influence since then. We’ve been working in the digital … Read More