When Dinkum first set up shop back in 2006, we set our sights on strictly being a search marketing company. Our tagline was “Genuine Search Engine Marketing” though admittedly we were mostly a Search Engine Optimization (SEO) company. It gave us focus and an identity to grow our business and our client’s businesses.
For most campaigns, we did well. Clients saw increased traffic, conversions up, business leads came in, budgets increased. Some clients even made it their primary marketing channel. This was all very well but there were some frustrations.
1. Relying on a single channel is never a good thing.
2. Search Engines were constantly changing and evolving themselves.
3. Clients wanted more
4. We wanted more
As a result, we have evolved. While all of our campaigns have an underlying SEO focus, there are so many other channels we can tap into and we love ’em all! Our greatest campaigns incorporate all of our services: the website, email marketing, social media, paid search, usability, CRO (conversion rate optimization) and PR outreach. Personally, I’ve had trouble calling us an SEO company for a few years now. The activities we do no longer strictly influence Search, in fact I’d hazard a guess that most SEO Companies perform activities that no longer strictly influence Search. Search has evolved to embrace Social. My CRO testing actually has little to do with Search. If I set up an email marketing campaign for my client do I still really work for an SEO Firm? The writing has been on the wall for a while, we evolved the company to match this reality.
Now, Dinkum Interactive is fully integrated. We’ve recruited or partnered with talent to cover all the bases necessary to do what we aim to do; drive business online.