Content Marketing, WordPress
How Does Automattic Pay to Keep Developing WordPress?
by Jacob Smith On September 30, 2011
I’ve been recommending WordPress as a stable and yet fast-moving CMS to clients for years. The first few times I was surprised to get pushback about those shaky “open source” projects that fail after a few years (anyone remember the darling of the first tech boom – osCommerce?). After a dozen times of receiving this … Read More
Content Marketing, Internet Marketing, SEO
Content, Content, Content
by Guest Blogger On August 23, 2011
As a client facing member of the Dinkum team, I am sometimes called upon to discuss SEO with clients. Most often I am answering questions on basic concepts, which clients who have recently signed on want to understand. Sometimes I chat over the same things with clients who have been around for a while, but … Read More
Content Marketing
Caution: Blogs are Not Easy to Maintain
by Guest Blogger On July 29, 2011
Writers Block Anyone who writes for a living, in any capacity, knows the term writers block. Dictionary.com defines it as “a usually temporary condition in which a writer finds it impossible to proceed with the writing of a novel, play, or other work.” Blogs fall into the other work category. Calling it work is truth in advertising! Blogging … Read More
Content Marketing, SEO
Clientspeak – Can You Speak Their Language?
by Guest Blogger On July 8, 2011
Recently I posted about a client who was confused by the industry jargon that we had inadvertently allowed to creep into the assessment document that we delivered to him. I have been on the lookout since then for places where we can do a better job of explaining what we do, or what information we … Read More
Content Marketing
Blogging for Business: Content and Voice
by Guest Blogger On March 4, 2011
Often when clients contact us for SEO services, one of the suggestions we make to them is to include a blog on their site, and post to it regularly. We tout the benefits of having fresh content that is regularly updated as being helpful to their customers and to search engines. A recent post by … Read More