Internet Marketing, SEO
The Evolution of SEO Debate
by Jacob Smith On February 29, 2012
In a recent blog post, I discussed the evolution of Dinkum Interactive. I argued this evolution has come about because of the growing maturity of the industry and the value we want to give our clients. Some misunderstood this as denouncing the value of SEO which is not true at all. As an Internet Marketing … Read More
Internet Marketing
Is Your Website at the Center of Your Internet Universe?
by Jacob Smith On February 14, 2012
Most of the Dinkum team is in a philosophical frame of mind – including yours truly – since working on an eBook for our clients. Luckily, we have a lot of exciting client work (and Dinkum work) to do which means there’s little chance I’ll be re-reading my college library of German existentialism or attending … Read More
Analytics, Internet Marketing
Finding the Data in (not provided)
by Jacob Smith On February 7, 2012
We have previously discussed the ominous (not provided) that shows up in Google Analytics after Google decided to withhold the search data of users logged into Google account. Rather than come down on one side of the debate, Dave Davies‘ blog post for Search Engine Watch has some useful tips and ideas on how to … Read More
Internet Marketing
The Dinkum Evolution – More than Search Marketing
by Jacob Smith On January 27, 2012
When Dinkum first set up shop back in 2006, we set our sights on strictly being a search marketing company. Our tagline was “Genuine Search Engine Marketing” though admittedly we were mostly a Search Engine Optimization (SEO) company. It gave us focus and an identity to grow our business and our client’s businesses. For most … Read More
Content Marketing, Internet Marketing, SEO
5 Ways To Make Your Blog Magnetic
by Jacob Smith On January 17, 2012
Blogging is an important component in most Internet marketing strategies. And since you’re making the effort to write them, why not ensure they’re read by the audience you want to attract. I came across some excellent suggestions from Bamidele Onibalusi of YoungPrePro to help you make your blog magnetic. 1. Have a Clearly Defined Point … Read More
Content Marketing, Internet Marketing, SEO
A Recipe You Can’t Share: Internet Marketing Mix
by Jacob Smith On January 10, 2012
In case you didn’t know already, the days of applying single tools in Internet marketing are long gone. You can no longer just use SEO, or PPC or blogs to attract your ideal audience. The trick is to create the right mix. Yes, it would be great if you could follow a recipe, Martha Stewart-style. … Read More
Internet Marketing
Simon Sinek’s Golden Circle: How To Be Unique
by Jacob Smith On January 4, 2012
Why should I choose your product or service over your competition’s offering? Because it’s better, cheaper, or faster? According to Simon Sinek, this is how most organizations make their pitch to customers and because everyone is making the same claim, there’s no unique point of difference. The good news is Sinek has a nifty way … Read More
Internet Marketing, Sales
How to Get Inside Your Customer’s Mind
by Paul Fleming On November 22, 2011
An ability to get inside your customer’s head and understand them is an important part of the sales process. In understanding them, you can anticipate their needs and solve their problems. Don’t worry, I’m not going to suggest signing up for a psychology course because there’s an easier way to read their minds. And that’s … Read More
Internet Marketing
Can You Tell Me Your Value Proposition and Keep It Simple?
by Jacob Smith On November 4, 2011
I know that much has been written on this topic, but knew I needed to weigh in after attending a recent event. Folks were introducing themselves. More than once I asked the person next to me, ”What do they do?” The usual response was, “I have no idea.” If you cannot tell me who you … Read More
Internet Marketing
Putting the Internet to Work For You
by Jacob Smith On October 7, 2011
Sometimes how you frame the situation makes all the difference. For instance, I’ve often tried to explain our service and expertise that helps businesses and nonprofits ‘harness’ the power of the internet. That sense of control is comforting, especially with something as important and fast-changing as the internet. For many businesses, it’s the crux of … Read More