In the Sunday edition of The Philadelphia Inquirer, John Timpane wrote about the recent flash mobs in Philadelphia, organized through various social media. They are an ugly reminder that tools that can be used for good, such as the uprisings in the various Middle East countries over the last year or more, can be used … Read More
On Sunday afternoon, the Women’s World Cup was awarded to Japan, after an amazing, exciting game between them and the United States. And in the midst of the excitement and chaos and screaming and disappointment, the world tweeted. And tweeted some more, until the record for tweets per second previously set at the turn of … Read More
Someone walks into your store and you ask if they need help. ‘I’m just browsing’, they respond. After a bit of a look around, they leave empty handed. Is this what’s happening with your website? Do plenty of people visit but no one is buying? You need the Dinkum treatment. Step One: Identify the Right … Read More
Anyone teaching social media now has a perfect case study of what not to do. All they need to say is: Anthony Weiner. The politician from New York and active social media user has gone straight into the Twitter Hall of Shame. What he did was just plain dumb. First up, a politician should know … Read More
We’ve suspected it for a while now but it was recently confirmed by extremely reliable sources (Matt Cutts from Google actually) that social media is having a greater influence on search rankings. A web page stacked up against another web page with the same credentials will apparently be given greater weight if it is shared … Read More