Email marketing
Stepping Outside the Box for Email Marketing
by On February 18, 2011
When Rick first asked me to use my marketing skills and write a newsletter to our clients and future clients, I was up for the challenge. What I wasn’t ready for was using MailChimp as the medium for the newsletter. When I asked about what I needed to do to create a newsletter in Mail … Read More
SEO
JC Penney Takes the SEO Low Road
by Paul Fleming On February 15, 2011
In the SEO world we see untoward activities on a regular basis. Mostly folks trying to game the system for themselves or their clients to increase rankings or decrease competitor rankings. These are called black hat techniques and most of their actions may result in websites being penalized by having their websites completely removed from … Read More
WordPress
Hooks, Action and Filters in WordPress
by Emiliano Jankowski On February 11, 2011
Before continuing adding features to our WordPress plugin, we need to know what hooks, actions and filters are. What does WordPress say? “Hooks are provided by WordPress to allow your plugin to ‘hook into’ the rest of WordPress; that is, to call functions in your plugin at specific times, and thereby set your plugin in … Read More
Social Media
Social Media in the World
by Guest Blogger On February 8, 2011
Unless you shun news of any kind, you know about the unrest in Tunisia and in Egypt. Protests and demonstrations in the streets are occurring as people reach their breaking point with the poverty, oppression and inequality rampant in their native lands. The issues within these two nations are not the same. But one phenomenon … Read More
Social Media
Social Media Marketing Results May Be Intangible (at first)
by Guest Blogger On February 1, 2011
Sometimes you just can’t place a dollar value on your efforts. Followers and fans are priceless, whether they buy from you or not. Read More
Technical SEO, Web Design
Writing Your First Plugin for WordPress: A Primer
by Emiliano Jankowski On January 31, 2011
Writing Your First Plugin for WordPress: A Primer One of the great things about WordPress is the possibility to add your own custom functions/processes/enhancements without “touching” the core system. It is what we call a “plugin”. The WordPress definition of a plugin is as follows: “A WordPress Plugin is a program, or a set of … Read More
Dinkum
What happened to etiquette in business?
by On January 28, 2011
I predict things will come full circle and people will start to feel they need that personal interaction that’s starting to be missing from our culture. People need to feel that they matter and they need to feel appreciated. These are fundamentally human needs that technology can’t replace. Read More
Analytics
SEO Campaign Expectations
by Paul Fleming On January 27, 2011
When we search, we expect the right results straight away. When we get to a website, we expect to be able to find what we are looking for immediately and if not, easily. So it seems that a lot of clients expect instant results from their SEO campaign as well. As Abe Lincoln appropriately suggests “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” Read More