Finding the Data in (not provided)

We have previously discussed the ominous (not provided) that shows up in Google Analytics after Google decided to withhold the search data of users logged into Google account. Rather than come down on one side of the debate, Dave Davies' ...

Interpreting Client Questions about Search Engine Marketing

Some clients ask a lot of questions, some just go along for the ride. Sound familiar? I prefer clients who want to understand the Search Engine Marketing journey and who take the time to ask questions as they come up. These clients ...

6 Months to Sales Success

Someone walks into your store and you ask if they need help. 'I'm just browsing', they respond. After a bit of a look around, they leave empty handed. Is this what's happening with your website? Do plenty of people visit ...

Plain Talk in Client Reporting

During the process of getting to know a new client, and providing him with the early deliverables for his SEO campaign, he had a simple request.  Could we meet in person instead of by phone to discuss the project progress ...

Business Growth One Step at a Time

Recently I have been leaving the four walls of my office and making my way to business related events in the area. As I have been increasing my networking, I am beginning to realize that the world is a ...

Online Marketing with Dinkum – A Recipe for Success

When I was a young musician, my teacher insisted that I read "The Inner Game of Tennis." I was skeptical at first, but in the end, it was far easier to digest and relate the game of tennis to my ...

Press Releases in the SEO World

Or: The Purpose of Press Releases Has Changed. This week, a client asked me to explain 'why'. I'd suggested a press release topic and he wasn't sure about it. "What would the focus be?" he asked. "I want to make sure ...

The Art and Science of Client Relationships

Fellow authors here at Dinkum have posted about customer relationships from various points of view. Do Your Customers Trust You and Delivering on Values and other posts suggest the need to know your audience and deliver what is promised and ...

Search Engine Marketing – or should we say Internet Marketing

Finally a really good graphic depicting what I have been saying for years - Internet marketing is not just about "search". Check out this graphic from Elliance: Internet not just search While it is not complete in my eyes it does serve ...

Usability Testing for SEO

I keep trying to like SecondLife. If you're not familiar with it, go and check it out over at secondlife.com. A lot of marketers were touting this as the next big thing but I was never convinced. Corporate was getting involved, ...