Social Media
Calling All CEO’s – Are You Ready to Communicate and Are You Ready to Join?
by Jacob Smith On October 18, 2011
I have been following the start up of a local company that has put together a website specifically for the use of CEOs but with a few things I have not seen elsewhere. CEOIntronet is a social media platform with specific parameters on who may join – namely you must be a CEO of a … Read More
Social Media
Facebook Friends Forever
by Guest Blogger On September 9, 2011
By now you know that WHYY and NPR are a couple of my favorite ways to keep up with the world. One of the reasons for this is that they cover cool stuff. They also drive traffic to their websites by letting you know, at the end of a broadcast segment, that you can find … Read More
Social Media
Social Media’s Dark Side
by Guest Blogger On August 16, 2011
In the Sunday edition of The Philadelphia Inquirer, John Timpane wrote about the recent flash mobs in Philadelphia, organized through various social media. They are an ugly reminder that tools that can be used for good, such as the uprisings in the various Middle East countries over the last year or more, can be used … Read More
Internet Marketing, Social Media
How Habits Are Holding Your Company Back
by Paul Fleming On August 9, 2011
I’m undertaking a bit of an experiment. After reading Tim Ferriss’ book, The 4-Hour Body, I’m changing what I eat for breakfast. In the past, I was a dedicated toast eater. I love the simplicity of toast. Drop your 7-grain slice into the slot and about a minute later, a deliciously light brown bit of … Read More
Sales, Social Media
Be Where Your Customers Are – Social Media Marketing Lesson
by Guest Blogger On August 1, 2011
This is a concept that we preach often at Dinkum, and most often we are referring to which social media channels might be best employed by the businesses we work with. There is no point in being on Twitter if all of your potential customers are on LinkedIn. This weekend, I was presented with a … Read More
Social Media
Twitter and the Women’s World Cup Final
by Guest Blogger On July 19, 2011
On Sunday afternoon, the Women’s World Cup was awarded to Japan, after an amazing, exciting game between them and the United States. And in the midst of the excitement and chaos and screaming and disappointment, the world tweeted. And tweeted some more, until the record for tweets per second previously set at the turn of … Read More
Social Media, Video
Interview with Steve Smolinsky
by Jacob Smith On June 28, 2011
Recently, our own Rick Simmons interviewed Founder and President of Benari, LTD, Steve Smolinksy. Steve is a popular speaker, Professional Faculty and Region Manager Africa for the Wharton Global Consulting Practicum of the Wharton School, Consulting Professor Singapore University, and co-founder of Conversation on Networking. And he works with Dinkum Interactive for the tech ‘stuff’ … Read More
Social Media
How Not To Do Social Media: Lessons From Anthony Weiner’s DM Fail
by Paul Fleming On June 17, 2011
Anyone teaching social media now has a perfect case study of what not to do. All they need to say is: Anthony Weiner. The politician from New York and active social media user has gone straight into the Twitter Hall of Shame. What he did was just plain dumb. First up, a politician should know … Read More
Social Media
Do Your Customers Trust You?
by Paul Fleming On March 25, 2011
I was reading about Customer Relationship Management (CRM) the other day and how to connect with your audience using social media. Something that piqued my attention was the concept that the social customer considers their peers as a most trusted source. No surprises there. If I’m looking for a hairdresser, I ask my circle of … Read More
SEO, Social Media
Social Media and its SEO Influence
by Paul Fleming On March 18, 2011
We’ve suspected it for a while now but it was recently confirmed by extremely reliable sources (Matt Cutts from Google actually) that social media is having a greater influence on search rankings. A web page stacked up against another web page with the same credentials will apparently be given greater weight if it is shared … Read More