Social Media
Calling All CEO’s – Are You Ready to Communicate and Are You Ready to Join?
by Jacob Smith On October 18, 2011
I have been following the start up of a local company that has put together a website specifically for the use of CEOs but with a few things I have not seen elsewhere. CEOIntronet is a social media platform with specific parameters on who may join – namely you must be a CEO of a … Read More
Internet Marketing
Putting the Internet to Work For You
by Jacob Smith On October 7, 2011
Sometimes how you frame the situation makes all the difference. For instance, I’ve often tried to explain our service and expertise that helps businesses and nonprofits ‘harness’ the power of the internet. That sense of control is comforting, especially with something as important and fast-changing as the internet. For many businesses, it’s the crux of … Read More
Dinkum
Missing the Bulls-eye: Lessons from Target’s Spill
by Paul Fleming On September 27, 2011
You’ve got to feel a little bit sorry for Target. The retailer managed to secure hot, hot, hot Italian designer, Missoni, to create a low-price, limited edition product range exclusively for Target. It generated gold publicity about the September 13th launch and even built a concept store at New York’s Fashion Week. And then it … Read More
Social Media
Facebook Friends Forever
by Guest Blogger On September 9, 2011
By now you know that WHYY and NPR are a couple of my favorite ways to keep up with the world. One of the reasons for this is that they cover cool stuff. They also drive traffic to their websites by letting you know, at the end of a broadcast segment, that you can find … Read More
Social Media
Social Media’s Dark Side
by Guest Blogger On August 16, 2011
In the Sunday edition of The Philadelphia Inquirer, John Timpane wrote about the recent flash mobs in Philadelphia, organized through various social media. They are an ugly reminder that tools that can be used for good, such as the uprisings in the various Middle East countries over the last year or more, can be used … Read More
Internet Marketing, Social Media
How Habits Are Holding Your Company Back
by Paul Fleming On August 9, 2011
I’m undertaking a bit of an experiment. After reading Tim Ferriss’ book, The 4-Hour Body, I’m changing what I eat for breakfast. In the past, I was a dedicated toast eater. I love the simplicity of toast. Drop your 7-grain slice into the slot and about a minute later, a deliciously light brown bit of … Read More
Social Media
Twitter and the Women’s World Cup Final
by Guest Blogger On July 19, 2011
On Sunday afternoon, the Women’s World Cup was awarded to Japan, after an amazing, exciting game between them and the United States. And in the midst of the excitement and chaos and screaming and disappointment, the world tweeted. And tweeted some more, until the record for tweets per second previously set at the turn of … Read More
Internet Marketing, Sales
6 Months to Sales Success
by Jacob Smith On June 29, 2011
Someone walks into your store and you ask if they need help. ‘I’m just browsing’, they respond. After a bit of a look around, they leave empty handed. Is this what’s happening with your website? Do plenty of people visit but no one is buying? You need the Dinkum treatment. Step One: Identify the Right … Read More
Social Media, Video
Interview with Steve Smolinsky
by Jacob Smith On June 28, 2011
Recently, our own Rick Simmons interviewed Founder and President of Benari, LTD, Steve Smolinksy. Steve is a popular speaker, Professional Faculty and Region Manager Africa for the Wharton Global Consulting Practicum of the Wharton School, Consulting Professor Singapore University, and co-founder of Conversation on Networking. And he works with Dinkum Interactive for the tech ‘stuff’ … Read More
Social Media
How Not To Do Social Media: Lessons From Anthony Weiner’s DM Fail
by Paul Fleming On June 17, 2011
Anyone teaching social media now has a perfect case study of what not to do. All they need to say is: Anthony Weiner. The politician from New York and active social media user has gone straight into the Twitter Hall of Shame. What he did was just plain dumb. First up, a politician should know … Read More