Content Marketing
6 Proven Headlines That Spike Traffic
by Jacob Smith On March 14, 2012
I’ve just spent the last couple of minutes writing the headline for this blog post. I toyed with:- How to Increase Traffic with a Killer Headline – mmmm Secrets to Writing a Killer Headline – not outcome based How to Increase Traffic To Your Site – boring I decided on “6 Proven Headlines That Spike … Read More
Content Marketing, WordPress
When Online Goes Offline
by Jacob Smith On March 7, 2012
In the past, when something especially important happened to a client, Dinkum Interactive used to send them a batch of homemade cookies. And they weren’t just any cookies but decorated with the Dinkum Interactive logo. The cookies became one of our more effective marketing tools generating buzz, smiles, feedback and more. For a business like … Read More
Content Marketing
Ideas For Blog Writing
by Jacob Smith On March 2, 2012
Blogs are an ideal way to generate incoming links, which help your search engine rankings. But if writing and idea generation isn’t your thing, blogs can become a bit of a chore. You’ll find every possible reason not to blog making it a huge stumbling block. Just this week, a client complained that he couldn’t … Read More
Content Marketing
Coca Cola’s Shift to Content Excellence
by Jacob Smith On February 3, 2012
There’s been quite a bit of discussion about Coca Cola’s evolution of its content strategy. For many years, the company dominated the advertising space – globally – but the Internet has forced a change in its strategy. Rather than ‘Creative Excellence’, they’re now after ‘Content Excellence’. One commentator, Jeff Bullas, believes there are 5 lessons … Read More
Content Marketing, Social Media
Make Social Media Work For You. Really!
by Jacob Smith On February 1, 2012
If you think you’re too busy for social media, think again. The days of one-way communication are slowly falling away in favor of engagement. Many business owners we meet say they don’t have time for social media – that it’s too time consuming. This can be true, but social media is where the conversation is … Read More
Content Marketing, Internet Marketing, SEO
5 Ways To Make Your Blog Magnetic
by Jacob Smith On January 17, 2012
Blogging is an important component in most Internet marketing strategies. And since you’re making the effort to write them, why not ensure they’re read by the audience you want to attract. I came across some excellent suggestions from Bamidele Onibalusi of YoungPrePro to help you make your blog magnetic. 1. Have a Clearly Defined Point … Read More
Content Marketing, Internet Marketing, SEO
A Recipe You Can’t Share: Internet Marketing Mix
by Jacob Smith On January 10, 2012
In case you didn’t know already, the days of applying single tools in Internet marketing are long gone. You can no longer just use SEO, or PPC or blogs to attract your ideal audience. The trick is to create the right mix. Yes, it would be great if you could follow a recipe, Martha Stewart-style. … Read More
Content Marketing, Email marketing
Coming Full Circle: Is Google Entering the Email Marketing Business?
by Jacob Smith On January 3, 2012
Browsing around the Google Currents app on my new Galaxy Nexus toy/phone, I saw an article from TechCrunch that caught my eye: Google has been experimenting with a possible role with email subscription management. Google, of course, is the king of experimental projects. The Internet is littered with dozens of Google projects that made a … Read More
Content Marketing, WordPress
Nurturing a Million Comments, One at a Time
by Jacob Smith On November 1, 2011
Through our connection with hosting company Voxel dot Net we sometimes get a call to help out with things that don’t directly relate to hosting. A few months back, such a call came in the form of MjsBigBlog.com. MJ runs a great blog focusing on American Idol and other reality TV shows, and the magic … Read More
Content Marketing
5 Reasons to Create Compelling Content
by Paul Fleming On October 14, 2011
Finding the motivation to continually create fresh content for web pages, blog posts, articles, press releases or infographics can be challenging. But there are many reasons to make it a priority. Compelling, optimized content should appeal to search engines and web users alike and our experience shows that regularly creating quality content increases the likelihood … Read More