Technical SEO, Web Design
Writing Your First Plugin for WordPress: A Primer
by Emiliano Jankowski On January 31, 2011
Writing Your First Plugin for WordPress: A Primer One of the great things about WordPress is the possibility to add your own custom functions/processes/enhancements without “touching” the core system. It is what we call a “plugin”. The WordPress definition of a plugin is as follows: “A WordPress Plugin is a program, or a set of … Read More
Analytics
SEO Campaign Expectations
by Paul Fleming On January 27, 2011
When we search, we expect the right results straight away. When we get to a website, we expect to be able to find what we are looking for immediately and if not, easily. So it seems that a lot of clients expect instant results from their SEO campaign as well. As Abe Lincoln appropriately suggests “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” Read More
Dinkum
It’s about the process – not the technology
by Jacob Smith On January 20, 2011
Are you relying too much on technology to do the work for you, or are you still being creative and using technology to help you be even more creative? Read More
WordPress
A Review of the WordPress SEO Plugin
by Paul Fleming On January 6, 2011
After working with the All-in-One-SEO plugin for WordPress for a few years now, we’ve seen a new player enter the space in the form of WordPress developer/blogger/speaker Yoast who has released his WordPress SEO plugin. For those who follow Joost de Valk, you’ll be very aware that he has some very strong opinions but for … Read More
Digital PR
Optimized Press Releases and Public Relations
by Paul Fleming On December 30, 2010
It’s important that we adjust the press release enough to differentiate between our distribution and theirs. It’s not that we don’t care how many people read the press release; in fact, we encourage it, but this is not our primary objective. We want incoming links. We want controlled anchor text. Increased visibility is merely an added bonus. Read More
Dinkum
Inside the Dinkum War-Room: How Our Growing Team Collaborates Each Day (and Night!)
by Jacob Smith On December 23, 2010
The key to successful collaboration, whether it is with clients or colleagues, is a mix of two things: organization and communication. Whatever helps you do that best is probably the tool you should be using. Read More
Dinkum
Communication – What does that mean to you?
On December 21, 2010
Wouldn’t it be nice to go back to Sundays off where we could just spend time having coffee and a conversation without checking email or text? Read More
Dinkum
Mobile Marketing for Small Business?
On March 28, 2010
Mobile marketing has always seemed like a big opportunity for smaller businesses. The ability to tightly target prospects within a specific geography or niche would seem to give the little guy the edge over goliath. After revisiting a long-standing interest, it appears that now may be a good time for smaller consumer-focused businesses to consider … Read More