Social Media
How Bret Easton Ellis Uses Twitter
by Jacob Smith On March 13, 2012
Best-selling, controversial writer, Bret Easton Ellis, set the Twitterverse alight over the weekend. For around five hours, he mused on what his American Psycho character, Patrick Bateman, might be up to these days and managed to gather fourteen pages of notes from his followers. Ellis tweeted: “1.00 am in LA and sitting at my desk … Read More
Dinkum
Think Outside the Box
by Jacob Smith On March 9, 2012
Yes, it’s harder to get people’s attention these days, and I generally have two responses. The first is despair at how difficult it is to break through all the noise. But then I remember I can also view this noise as an opportunity – to become even more creative. And think outside the box. I … Read More
Content Marketing, WordPress
When Online Goes Offline
by Jacob Smith On March 7, 2012
In the past, when something especially important happened to a client, Dinkum Interactive used to send them a batch of homemade cookies. And they weren’t just any cookies but decorated with the Dinkum Interactive logo. The cookies became one of our more effective marketing tools generating buzz, smiles, feedback and more. For a business like … Read More
Internet Marketing
Can You Find Your Perfect Internet Marketer?
by Jacob Smith On March 6, 2012
As the main contact for most of our clients during an ongoing campaign, I’m often asked to tag along with Rick Simmons to meet with prospective clients. We view the sales process as a two way street that’s successful both for the client and for Dinkum. To achieve this, it’s important to get a true … Read More
Content Marketing
Ideas For Blog Writing
by Jacob Smith On March 2, 2012
Blogs are an ideal way to generate incoming links, which help your search engine rankings. But if writing and idea generation isn’t your thing, blogs can become a bit of a chore. You’ll find every possible reason not to blog making it a huge stumbling block. Just this week, a client complained that he couldn’t … Read More
Internet Marketing, SEO
The Evolution of SEO Debate
by Jacob Smith On February 29, 2012
In a recent blog post, I discussed the evolution of Dinkum Interactive. I argued this evolution has come about because of the growing maturity of the industry and the value we want to give our clients. Some misunderstood this as denouncing the value of SEO which is not true at all. As an Internet Marketing … Read More
Dinkum
“Like” Me. Buy My Stuff. Yeah, right!
by Jacob Smith On February 28, 2012
Every day, I read a lot of blogs and articles and it amazes me which topics are ‘re-purposed’. I take my hat off to Brass Tack Thinking for their post titled, “Social Business: Far Beyond the Like”. The sentence that really resonated with me was – “All of the presence tools are the visible tip … Read More
Dinkum
Big Decisions, Short Attention Spans
by Jacob Smith On February 24, 2012
I was flicking through a book (I know, how old school) by Eric Knight called ‘Reframe’ and enjoyed reading about a classic psychological test. Created in the 1930’s by Karl Duncker, the test features a box of wall tacks, a candle and box of matches sitting on a table. The task? How to fix the … Read More