Share your knowledge.
It’s a way to achieve immortality.

– Dalai Lama

Social Media, Video

Interview with Steve Smolinsky

by Jacob Smith On June 28, 2011

Recently, our own Rick Simmons interviewed Founder and President of Benari, LTD, Steve Smolinksy. Steve is a popular speaker, Professional Faculty and Region Manager Africa  for the  Wharton Global Consulting Practicum of the Wharton School, Consulting Professor Singapore University, and co-founder of Conversation on Networking. And he works with Dinkum Interactive for the tech ‘stuff’ … Read More

Internet Marketing, Web Design

Plain Talk in Client Reporting

by Guest Blogger On June 21, 2011

During the process of getting to know a new client, and providing him with the early deliverables for his SEO campaign, he had a simple request.  Could we meet in person instead of by phone to discuss the project progress to date, and give him some help understanding the ‘jargon’ we used in the reports? … Read More

Social Media

How Not To Do Social Media: Lessons From Anthony Weiner’s DM Fail

by Paul Fleming On June 17, 2011

Anyone teaching social media now has a perfect case study of what not to do. All they need to say is: Anthony Weiner. The politician from New York and active social media user has gone straight into the Twitter Hall of Shame. What he did was just plain dumb. First up, a politician should know … Read More


First Impressions Still Count

by Jacob Smith On June 14, 2011

As much as I like to think I’m immune from it, first impressions still count in the real world – and not just in the virtual world! Some Background Certainly, the importance of a virtual “front door” is something I tell our clients about every day. “Your website is like your front door” is a … Read More

Internet Marketing

Online Marketing with Dinkum – A Recipe for Success

by Paul Fleming On May 31, 2011

When I was a young musician, my teacher insisted that I read “The Inner Game of Tennis.” I was skeptical at first, but in the end, it was far easier to digest and relate the game of tennis to my musical life than the contents of any musician’s manual. The following post is a dead … Read More


Press Releases in the SEO World

by Paul Fleming On May 27, 2011

Or: The Purpose of Press Releases Has Changed. This week, a client asked me to explain ‘why’. I’d suggested a press release topic and he wasn’t sure about it. “What would the focus be?” he asked. “I want to make sure that we’re adding to our message, not diluting it.” It was an absolutely valid … Read More


Roots, Branches, and Leaves – Viewing Internet Marketing through a Horticultural Lens

by Jacob Smith On May 24, 2011

In my pre-Dinkum life, I started out helping artists, small businesses, nonprofits, and online merchants build websites.  Since that time (about 10 years ago) I have struggled with the same challenge in about 90% of my client relationships: how to help them “get” the true value of a  a comprehensive approach to internet marketing. You … Read More


The Art and Science of Client Relationships

by Guest Blogger On May 17, 2011

Fellow authors here at Dinkum have posted about customer relationships from various points of view. Do Your Customers Trust You and Delivering on Values and other posts suggest the need to know your audience and deliver what is promised and other important business or life lessons.  A good customer relationship is productive for both parties, … Read More

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