Mobile
How Mobile Are You?
by Paul Fleming On April 29, 2011
Riding the New York Subway today, I noticed a number of people clutching onto their mobile phones as if it was a part of their body. Some were listening to music, others were playing games but a sizable number were just sitting and holding, waiting until they could get signal again (I presume). If I’m … Read More
SEO
Wishing SEO Was Easy..Or Sexy?
by Paul Fleming On April 26, 2011
Every now and again as we’re planning out a campaign or building links or performing an analysis, I think about that easy button that Staples put out. Click…keyword rankings #1. Click…huge traffic increase. Click…huge conversion increases. Click…me on beach drinking beer or possibly umbrella’d cocktail. I have a feeling that sometimes our clients wish that … Read More
Internet Marketing
Dinkum’s Version of Pizzanomics
by Jacob Smith On April 22, 2011
One of my favorite companies is MailChimp, the email marketing provider based outside Atlanta Georgia. With their smart products and high level of service, I find myself recommending them even when it’s not technically necessary – that’s what I call good marketing! However, the thing I like most about MailChimp is how they approach their … Read More
Internet Marketing
Five Tips to Shape Up Your PPC Program
by Kerrilynn On April 15, 2011
Do you look at your PPC account on a daily basis? Weekly Basis? Or not at all anymore because you can’t bear to see the ever decreasing conversions and increased costs? It’s time to dive deeper and possibly revamp your account. The days are gone where you can just throw up hundreds of keywords and … Read More
Dinkum
Top 5 Press Release Tips
by Paul Fleming On April 8, 2011
Catching up over a coffee, a friend asked me how to write a press release. Even though I write them every day, it was interesting to define exactly what makes one press release stand apart from another. Of course, what you’re writing about makes a huge difference – some topics are more exciting and newsworthy … Read More
Digital PR
Online Reputation Management
by Guest Blogger On April 5, 2011
This morning while sifting through my inbox, I read a piece by Nick Bilton about the rise in businesses that specialize in online reputation management. These businesses have been around for a few years now, and I wasn’t expecting much new information. There was, however, a new spin on it that makes me think. In … Read More
Internet Marketing
Your Website is Critical for Internet Marketing So Stop Neglecting It
by Paul Fleming On April 1, 2011
Our company has evolved over the last 5 years. Some of it has been to accomodate new trends (influence of social media for one), some due to Google’s whims (the many algorithm updates) but mostly it has been the result of experience. The company started by recognizing that there was a specific need. We would … Read More
Dinkum
Face recognition in an Open Source environment
by Emiliano Jankowski On March 25, 2011
Part of my job at Dinkum is to make sophisticated things happen for our website and marketing clients on a daily basis. One such request came a few months ago for a project we’re working on for the Marlboro Music Festival. The request? Help the Festival (which was founded in 1951 by the late, great … Read More