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Dinkum

Roots, Branches, and Leaves – Viewing Internet Marketing through a Horticultural Lens

by Jacob Smith On May 24, 2011

In my pre-Dinkum life, I started out helping artists, small businesses, nonprofits, and online merchants build websites.  Since that time (about 10 years ago) I have struggled with the same challenge in about 90% of my client relationships: how to help them “get” the true value of a  a comprehensive approach to internet marketing. You … Read More

Dinkum

It’s Not the End of the World!

by Guest Blogger On May 20, 2011

In case you live under a rock, I am going to tell you that according to Howard Camping, the world is scheduled to end on Saturday, May 21, at 6 PM local time.  Local to where ever you happen to live, by the way, because the beginning of the end is going to occur in … Read More

Dinkum

The Art and Science of Client Relationships

by Guest Blogger On May 17, 2011

Fellow authors here at Dinkum have posted about customer relationships from various points of view. Do Your Customers Trust You and Delivering on Values and other posts suggest the need to know your audience and deliver what is promised and other important business or life lessons.  A good customer relationship is productive for both parties, … Read More

Internet Marketing

The Carmen Miranda Effect: Your Guide to Tutti-frutti Internet Marketing

by Paul Fleming On May 13, 2011

It’s a crowded, noisy market. Sure, you’ve honed your niche and offer a solid product. But what should you do if the guy down the road has a brighter neon sign? Websites are your shop-front. You want people to step inside, take a look, buy things and come back again. The question to consider – … Read More

Internet Marketing

Are You Doing Your Part to Help Young Entrepreneurs?

by Jacob Smith On May 10, 2011

A recent article  in the Philadelphia Inquirer got me thinking. What are those who consider themselves part of internet marketings’ elite doing to help out the folks coming up who have never experienced life without computers and the internet? I ask this question because I had the opportunity to discover what the next generation of … Read More

Mobile

How Mobile Are You?

by Paul Fleming On April 29, 2011

Riding the New York Subway today, I noticed a number of people clutching onto their mobile phones as if it was a part of their body. Some were listening to music, others were playing games but a sizable number were just sitting and holding, waiting until they could get signal again (I presume). If I’m … Read More

SEO

Wishing SEO Was Easy..Or Sexy?

by Paul Fleming On April 26, 2011

Every now and again as we’re planning out a campaign or building links or performing an analysis, I think about that easy button that Staples put out. Click…keyword rankings #1. Click…huge traffic increase. Click…huge conversion increases. Click…me on beach drinking beer or possibly umbrella’d cocktail. I have a feeling that sometimes our clients wish that … Read More

Internet Marketing

Dinkum’s Version of Pizzanomics

by Jacob Smith On April 22, 2011

One of my favorite companies is MailChimp, the email marketing provider based outside Atlanta Georgia. With their smart products and high level of service, I find myself recommending them even when it’s not technically necessary – that’s what I call good marketing! However, the thing I like most about MailChimp is how they approach their … Read More

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