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– Dalai Lama

Sales

First Impressions Still Count

by Jacob Smith On June 14, 2011

As much as I like to think I’m immune from it, first impressions still count in the real world – and not just in the virtual world! Some Background Certainly, the importance of a virtual “front door” is something I tell our clients about every day. “Your website is like your front door” is a … Read More

SEO

Business Growth One Step at a Time

by On June 10, 2011

Recently I have been leaving the four walls of my office and making my way to business related events in the area. As I have been increasing my networking, I am beginning to realize that the world is a very small place and that everyone is connected to one another in some way. That connection … Read More

Internet Marketing

Beginner’s Guide To Testing Your PPC Program

by Kerrilynn Young On June 7, 2011

If your PPC program is not driving the results you would like, don’t just give up and call it quits.  Test, Test, Test! You should always be testing your keywords, ads and landing pages to determine what drives the best performance. Below is a list of things to consider as you prepare for any sort … Read More

Internet Marketing

Online Marketing with Dinkum – A Recipe for Success

by Paul Fleming On May 31, 2011

When I was a young musician, my teacher insisted that I read “The Inner Game of Tennis.” I was skeptical at first, but in the end, it was far easier to digest and relate the game of tennis to my musical life than the contents of any musician’s manual. The following post is a dead … Read More

Dinkum

Press Releases in the SEO World

by Paul Fleming On May 27, 2011

Or: The Purpose of Press Releases Has Changed. This week, a client asked me to explain ‘why’. I’d suggested a press release topic and he wasn’t sure about it. “What would the focus be?” he asked. “I want to make sure that we’re adding to our message, not diluting it.” It was an absolutely valid … Read More

Dinkum

Roots, Branches, and Leaves – Viewing Internet Marketing through a Horticultural Lens

by Jacob Smith On May 24, 2011

In my pre-Dinkum life, I started out helping artists, small businesses, nonprofits, and online merchants build websites.  Since that time (about 10 years ago) I have struggled with the same challenge in about 90% of my client relationships: how to help them “get” the true value of a  a comprehensive approach to internet marketing. You … Read More

Dinkum

It’s Not the End of the World!

by Guest Blogger On May 20, 2011

In case you live under a rock, I am going to tell you that according to Howard Camping, the world is scheduled to end on Saturday, May 21, at 6 PM local time.  Local to where ever you happen to live, by the way, because the beginning of the end is going to occur in … Read More

Dinkum

The Art and Science of Client Relationships

by Guest Blogger On May 17, 2011

Fellow authors here at Dinkum have posted about customer relationships from various points of view. Do Your Customers Trust You and Delivering on Values and other posts suggest the need to know your audience and deliver what is promised and other important business or life lessons.  A good customer relationship is productive for both parties, … Read More

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