Digital PR, Internet Marketing
The Bar is Getting Higher, Faster
by Jacob Smith On October 23, 2012
If you’re in the internet marketing space, you’ll instantly know what I mean: the game is getting harder. We’ve gone from the days of adding the right keywords to the top of your page to a landscape where you have to DO something to capture the interest of your audience. This is no small task, … Read More
WordPress
WordPress Queries Solutions
by Emiliano Jankowski On October 16, 2012
When managing large WordPress websites that contain thousands of posts, pages, categories, comments, and hundreds of authors, there are times when you need to make extensive changes. For instance, you might need to convert all the posts under a certain category into pages, or remove all the comments marked as spam. Rather than spend hours, … Read More
Dinkum
5 Reasons to do Weekly Website Reports
by Hendrik Ng On October 9, 2012
Maintaining a top performing website takes organization, especially if many people are involved. At Dinkum, we complete weekly reports of client websites to make sure we’re on top of, and delivering, optimum sites. Everyone can see where a site is at, and how to make it better. I’m in charge of compiling these weekly reports … Read More
Content Marketing, Dinkum
Reviews: are you swayed?
by Paul Fleming On October 2, 2012
Imagine you’re planning a holiday. You’ve picked the destination and booked the flight, but haven’t decided on the accommodation. How do you work out where to stay? You might ask friends or go for the well-known options. But most likely, you’ll head online to see what others say. And it’s likely you’ll be swayed by … Read More
SEO
Keeping Our Eye on Google
by Paul Fleming On September 25, 2012
Nobody’s perfect and no service is perfect, especially in the tech world where new services and offerings are a regular occurrence. Some launches are downright awful – others are groundbreaking. And even the groundbreaking ones were once a work in progress. It’s not uncommon for an Apple product launch to be riddled with issues including … Read More
Dinkum, Paid Search
Pay Per Click: how to get the best bang for your buck
by Paul Fleming On September 18, 2012
Pay Per Click advertising can be a great way to drive traffic to your site but in the wrong hands, it can burn money. If you bid on the wrong keywords or focus on the wrong audience, you can end up spending a fortune without any measurable return. If you want to dip into the … Read More
Internet Marketing, Web Design
Agile Marketing, And What It Means for Real People with Feelings
by Jacob Smith On September 11, 2012
It’s generally not a smart idea to begin a company blogpost with a political opinion quote, but today I’m throwing caution to the wind to make this point: perfection ain’t all that it’s made up to be. New York Times opinion writer, Tom Friedman, describes the world as flatter, faster, and hotter than it used … Read More
Dinkum
Snap Judgments: Are you overlooking introverts?
by Paul Fleming On September 4, 2012
Are you aware of how you make decisions? From what to wear today to who to marry, we believe we make decisions rationally. We weigh up the options and come to a conclusion. Of course, it’s more complicated than that. I’m currently reading Malcolm Gladwell’s book ‘Blink’ about the part of our brain that makes … Read More