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Dinkum

5 Reasons to do Weekly Website Reports

by Hendrik Ng On October 9, 2012

Maintaining a top performing website takes organization, especially if many people are involved. At Dinkum, we complete weekly reports of client websites to make sure we’re on top of, and delivering, optimum sites. Everyone can see where a site is at, and how to make it better. I’m in charge of compiling these weekly reports … Read More

Content Marketing, Dinkum

Reviews: are you swayed?

by Paul Fleming On October 2, 2012

Imagine you’re planning a holiday. You’ve picked the destination and booked the flight, but haven’t decided on the accommodation. How do you work out where to stay? You might ask friends or go for the well-known options. But most likely, you’ll head online to see what others say. And it’s likely you’ll be swayed by … Read More

SEO

Keeping Our Eye on Google

by Paul Fleming On September 25, 2012

Nobody’s perfect and no service is perfect, especially in the tech world where new services and offerings are a regular occurrence. Some launches are downright awful – others are groundbreaking. And even the groundbreaking ones were once a work in progress. It’s not uncommon for an Apple product launch to be riddled with issues including … Read More

Dinkum, Paid Search

Pay Per Click: how to get the best bang for your buck

by Paul Fleming On September 18, 2012

Pay Per Click advertising can be a great way to drive traffic to your site but in the wrong hands, it can burn money. If you bid on the wrong keywords or focus on the wrong audience, you can end up spending a fortune without any measurable return. If you want to dip into the … Read More

Diagram courtesy of Scott Brinker, www.chiefmartec.com
Internet Marketing, Web Design

Agile Marketing, And What It Means for Real People with Feelings

by Jacob Smith On September 11, 2012

It’s generally not a smart idea to begin a company blogpost with a political opinion quote, but today I’m throwing caution to the wind to make this point: perfection ain’t all that it’s made up to be. New York Times opinion writer, Tom Friedman, describes the world as flatter, faster, and hotter than it used … Read More

Dinkum

Snap Judgments: Are you overlooking introverts?

by Paul Fleming On September 4, 2012

Are you aware of how you make decisions? From what to wear today to who to marry, we believe we make decisions rationally. We weigh up the options and come to a conclusion. Of course, it’s more complicated than that. I’m currently reading Malcolm Gladwell’s book ‘Blink’ about the part of our brain that makes … Read More

Web Design

You’ve Got 4 Seconds: How to Hook Web Visitors

by Paul Fleming On August 28, 2012

It’s a cold, hard fact: people spend about 4 seconds looking at your website before deciding whether to stay or leave. So how can you hook visitors in that 4 seconds? What’s going on Above The Fold? Above the Fold – or ATF – is a graphic design concept that says the most important information … Read More

Content Marketing, Mobile

Got a Mobile Site? Better Get One Pronto

by Paul Fleming On August 21, 2012

No doubt you’re aware of the revolution taking place between you and your smartphone. To reinforce how pervasive and all-consuming these devices have become, check out these figures from Time magazine’s poll on mobile use across the globe. 84% of people surveyed in the TIME Mobility Poll said they couldn’t go a single day without … Read More

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