Analytics, Internet Marketing
Looking Back at Your Data to Look Forward
by Paul Fleming On December 19, 2012
We do it for our clients and regularly encourage them to look at their data always and often. Reading analytics tells a story about your business online and possibly a little about your business in general so it makes great sense to spend a bit of time with it. Of course we don’t do it … Read More
Content Marketing
Google Zeitgeist
by Paul Fleming On December 18, 2012
After reviewing Yahoo’s top searches two week ago, let’s take a look at the results for the world’s most popular search engine, Google. Last week, it released Google Zeitgeist, examining the spirit of the times through popular search terms. 1.2 trillion searches. 146 languages. What did the world search for in 2012? The top trending … Read More
Content Marketing
Gamification – Make It Fun
by Paul Fleming On December 11, 2012
You might have noticed more companies are trying to engage you by playing a game. In 2009, German-based car company Volkswagen launched its BlueMotion technologies that were part of its environmentally friendly cars. In deciding how to market these cars, Volkswagen’s advertising agency, DDB in Stockholm, believed the easiest way to get more people to … Read More
Dinkum, Mobile
Top Searches for 2012
by Paul Fleming On December 4, 2012
It’s December already – and yes, it’s crazy how fast the year has gone by. A fun thing to do at this time of the year is to look at the most popular searches on the web. And we can thank Yahoo for once again collating the data. It’s the 11th year Yahoo has been … Read More
Content Marketing
Savings Prize – a key to behavior change
by Paul Fleming On November 27, 2012
We’re all in the business of influencing other people. Whether it’s getting your children to eat their vegetables, or encouraging someone to buy your product, every day we’re trying to get people to do what we want. Listening to a podcast of ‘Freakonomics’, I heard a fascinating way to influence behavior. The story began with … Read More
Content Marketing
Going Viral: Gangnam Style
by Paul Fleming On November 20, 2012
You know you’ve made it when MC Hammer wants to share the stage with you at the American Music Awards. And share he did with Korean YouTube sensation, PSY – they went Gangnam-style in front of an appreciative audience. Not sure what I’m talking about? In July this year, Korean artist, PSY, released a song … Read More
Dinkum
Be More Productive: Work on Happiness
by Paul Fleming On November 13, 2012
When thinking about the bottom line, we generally look at process. But this week, here’s a different approach: work on happiness. “Achieving happiness requires nothing more than practicing a few simple disciplines each and every day,” believes Dr Tim Sharp. And he should know – he’s from the Happiness Institute. Happy people see the bright … Read More
Paid Search
Tips for Going Global with PPC
by Kerrilynn On November 6, 2012
Search Engine Optimization (SEO) should play an important part in your website’s local and international search campaigns, but it can take time to see results. By using Bing and Google’s PPC programs, companies can build brand awareness abroad and reach foreign customers more quickly. Here are a few tips to build your international profile. 1. … Read More