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Snap Judgments: Are you overlooking introverts?

by Paul Fleming On September 4, 2012

Are you aware of how you make decisions? From what to wear today to who to marry, we believe we make decisions rationally. We weigh up the options and come to a conclusion. Of course, it’s more complicated than that. I’m currently reading Malcolm Gladwell’s book ‘Blink’ about the part of our brain that makes … Read More

Web Design

You’ve Got 4 Seconds: How to Hook Web Visitors

by Paul Fleming On August 28, 2012

It’s a cold, hard fact: people spend about 4 seconds looking at your website before deciding whether to stay or leave. So how can you hook visitors in that 4 seconds? What’s going on Above The Fold? Above the Fold – or ATF – is a graphic design concept that says the most important information … Read More

Content Marketing, Mobile

Got a Mobile Site? Better Get One Pronto

by Paul Fleming On August 21, 2012

No doubt you’re aware of the revolution taking place between you and your smartphone. To reinforce how pervasive and all-consuming these devices have become, check out these figures from Time magazine’s poll on mobile use across the globe. 84% of people surveyed in the TIME Mobility Poll said they couldn’t go a single day without … Read More


Going for Gold: Achieving Top Search Rankings

by Paul Fleming On August 14, 2012

I’ve been watching the Olympics as much as I can. Even with the disappointing TV coverage, it’s hard not to get sucked into the excitement. The talent and obvious hard work of the athletes is impressive and inspirational. One thing that’s struck me during these games is the obsession with getting gold. Silver has brought … Read More


How understanding the herd mentality can improve your business

by Paul Fleming On August 7, 2012

If you’re keen to influence people around you — from encouraging them to buy your products or services to increasing recycling in your community — research I heard during a ‘Freakonomics’ podcast will be of interest. Robert Cialdini is a professor and author of the book “Influence” who is interested in how social norms can … Read More

Internet Marketing

Understanding Internet Marketing Using the Muppet Theory

by Jacob Smith On July 31, 2012

Kermit, Miss Piggy, the Great Gonzo — the Muppets are more than colorful characters on our screens. They offer helpful insights into how to get the most from Internet marketing. Let me explain. Chaos Muppets vs Order Muppets In, Dahlia Lithwick takes an irreverent look at the Supreme Court justices according to Muppet Theory, … Read More

Content Marketing, Dinkum

The Overload Called Marketing

by Guest Blogger On July 24, 2012

Much has been written about how marketing has changed over the past 15 years because the tools have changed. My question – has marketing really changed? I recently hosted a full day seminar and asked participants what they expected from our time together. I do this to make sure I cover the most requested areas … Read More

Content Marketing

Can you do me a favor?

by Paul Fleming On July 17, 2012

What’s the best way to get someone to like you? Most people assume it’s by doing someone a favor. But it turns out the opposite is true. The best way to get someone to like you is by asking them to do you a favor. Sounds crazy, right? The phenomenon has been labelled the Benjamin … Read More

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