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Content Marketing, Mobile

Got a Mobile Site? Better Get One Pronto

by Paul Fleming On August 21, 2012

No doubt you’re aware of the revolution taking place between you and your smartphone. To reinforce how pervasive and all-consuming these devices have become, check out these figures from Time magazine’s poll on mobile use across the globe. 84% of people surveyed in the TIME Mobility Poll said they couldn’t go a single day without … Read More

Dinkum

Going for Gold: Achieving Top Search Rankings

by Paul Fleming On August 14, 2012

I’ve been watching the Olympics as much as I can. Even with the disappointing TV coverage, it’s hard not to get sucked into the excitement. The talent and obvious hard work of the athletes is impressive and inspirational. One thing that’s struck me during these games is the obsession with getting gold. Silver has brought … Read More

Dinkum

How understanding the herd mentality can improve your business

by Paul Fleming On August 7, 2012

If you’re keen to influence people around you — from encouraging them to buy your products or services to increasing recycling in your community — research I heard during a ‘Freakonomics’ podcast will be of interest. Robert Cialdini is a professor and author of the book “Influence” who is interested in how social norms can … Read More

Internet Marketing

Understanding Internet Marketing Using the Muppet Theory

by Jacob Smith On July 31, 2012

Kermit, Miss Piggy, the Great Gonzo — the Muppets are more than colorful characters on our screens. They offer helpful insights into how to get the most from Internet marketing. Let me explain. Chaos Muppets vs Order Muppets In Slate.com, Dahlia Lithwick takes an irreverent look at the Supreme Court justices according to Muppet Theory, … Read More

Content Marketing, Dinkum

The Overload Called Marketing

by Guest Blogger On July 24, 2012

Much has been written about how marketing has changed over the past 15 years because the tools have changed. My question – has marketing really changed? I recently hosted a full day seminar and asked participants what they expected from our time together. I do this to make sure I cover the most requested areas … Read More

Content Marketing

Can you do me a favor?

by Paul Fleming On July 17, 2012

What’s the best way to get someone to like you? Most people assume it’s by doing someone a favor. But it turns out the opposite is true. The best way to get someone to like you is by asking them to do you a favor. Sounds crazy, right? The phenomenon has been labelled the Benjamin … Read More

Content Marketing

6 Ways to Kickstart Your Writing

by Paul Fleming On July 3, 2012

If you’re online, then you need to write snappy, engaging, interesting copy. It’s an important part of the business. For many people, facing a blank screen is confronting, even excruciating. If this is you – relax. These six strategies will help get your writing juices flowing. 1. Who are you writing for? Even before your … Read More

Internet Marketing

How to Make Your Internet Marketing “Autocatalytic”

by Jacob Smith On June 26, 2012

At Dinkum Interactive, we perform a large number of tasks requiring expertise in SEO, PPC, Web Design, Email Marketing, and others. This is a valuable set of skills for our clients but it’s not the reason they hire us. Our goal with each client is to support the development of a sophisticated internet marketing culture … Read More

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