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Dinkum, SEO

SEO Sustainability

by Paul Fleming On February 4, 2013

As a long-term strategy, SEO is a good one. You shouldn’t necessarily be expecting that your SEO campaign is going to be an overnight hit (sometimes happens but rare) but you should also expect that the actions you do throughout your campaign, should last a long time and continue to grow. We’ve always appropriately pushed … Read More

Dinkum's Methodology
Dinkum, Internet Marketing

A Methodology for Internet Marketing

by Jacob Smith On January 22, 2013

The “SEO Business” is tougher and more complex making it difficult to build successful campaigns. These days, it’s more like making a seven tiered wedding cake than a batch of Betty Crocker brownies. Return on Investment?  Prove it! In addition to the complexity in building and maintaining awesome campaigns is the difficulty in pricing our … Read More

Dinkum, Internet Marketing

Our SEO Paradigm Shift for 2013

by Paul Fleming On December 31, 2012

We made some fairly significant changes in 2012 to accommodate Google. These sort of changes are not really uncommon in our field and interestingly for most of us, none of them were a real surprise but what has occurred this past year, does represent a shift in thinking for many in our industry. A big … Read More

Dinkum, Internet Marketing, SEO

Goodbye 2012, and Goodbye SEO!

by Jacob Smith On December 23, 2012

As usual it’s been another crazy year in the Internet Marketing space.  So, what happened this year? A lot, of course. However the biggest event in our minds as we look back over a year dotted with Gangnam style and Mars Rover landings is the death of the term (and likely the job title and … Read More

Dinkum, Video

Happy Holidays, 2012 Style

by Jacob Smith On December 23, 2012

Happy Holidays from the team at Dinkum Interactive. Have a happy and safe time of it. Hope to catch up with you in the New Year. Read More

Analytics, Internet Marketing

Looking Back at Your Data to Look Forward

by Paul Fleming On December 19, 2012

We do it for our clients and regularly encourage them to look at their data always and often. Reading analytics tells a story about your business online and possibly a little about your business in general so it makes great sense to spend a bit of time with it. Of course we don’t do it … Read More

Content Marketing

Google Zeitgeist

by Paul Fleming On December 18, 2012

After reviewing Yahoo’s top searches two week ago, let’s take a look at the results for the world’s most popular search engine, Google. Last week, it released Google Zeitgeist, examining the spirit of the times through popular search terms. 1.2 trillion searches. 146 languages. What did the world search for in 2012? The top trending … Read More

Content Marketing

Gamification – Make It Fun

by Paul Fleming On December 11, 2012

You might have noticed more companies are trying to engage you by playing a game. In 2009, German-based car company Volkswagen launched its BlueMotion technologies that were part of its environmentally friendly cars. In deciding how to market these cars, Volkswagen’s advertising agency, DDB in Stockholm, believed the easiest way to get more people to … Read More

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