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Digital PR, Dinkum, Internet Marketing

Transitioning from Traditional Marketing to Digital Marketing: A Case Study

by Paul Fleming On February 13, 2015

Embracing online marketing for companies who are used to doing it all offline can be daunting. You’re looking around. Getting not insignificant quotes for upgrading your very dated website that you feel really hasn’t brought you any business over the past few years anyway. When it was launched, you thought it would bring customers scrambling for your … Read More


Seeing Unusual Referral Traffic in Your Google Analytics?

by Paul Fleming On January 22, 2015

We’ve often seen some unusual referrers coming through on Google Analytics over the years. If you want to have a look at your own, head to the Acquisitions tab on the left side, click on All Traffic then Referrals. You’ll see a list of websites that sent traffic to your own website. Always good to … Read More

Dinkum, Internet Marketing

Onward to 2015

by Paul Fleming On December 29, 2014

We’ve been a little on the quiet side this past year, at least online. Usually we’ll muster a blog post a month plus a smattering of social activity but aside from the random share, definitely quiet. I have a feeling we’ll change that in 2015 but it wasn’t for any particular reason. We understand the challenges … Read More


A Digital Marketing Issue: Cheap SEO Services

by Paul Fleming On October 14, 2013

Since SEO has been around, especially in its early days, there was a large gap in understanding. It’s closed up a lot but certainly still exists. It was not uncommon to hear about someone offering to “SEO optimize your website” for a very small fee. I was often intrigued as to how these people or … Read More


Turning Your Projects into Content

by Guest Blogger On March 4, 2013

It’s 2013 and all bets are off when it comes to SEO tweaks and tricks. With a new year comes new strategies, and at the moment it’s all about producing high quality content. I’m talking about that head turning, juicy, delicious content you can’t help but sink your teeth into. The type of content even … Read More

Dinkum, SEO

SEO Sustainability

by Paul Fleming On February 4, 2013

As a long-term strategy, SEO is a good one. You shouldn’t necessarily be expecting that your SEO campaign is going to be an overnight hit (sometimes happens but rare) but you should also expect that the actions you do throughout your campaign, should last a long time and continue to grow. We’ve always appropriately pushed … Read More

Dinkum's Methodology
Dinkum, Internet Marketing

A Methodology for Internet Marketing

by Jacob Smith On January 22, 2013

The “SEO Business” is tougher and more complex making it difficult to build successful campaigns. These days, it’s more like making a seven tiered wedding cake than a batch of Betty Crocker brownies. Return on Investment?  Prove it! In addition to the complexity in building and maintaining awesome campaigns is the difficulty in pricing our … Read More

Dinkum, Internet Marketing

Our SEO Paradigm Shift for 2013

by Paul Fleming On December 31, 2012

We made some fairly significant changes in 2012 to accommodate Google. These sort of changes are not really uncommon in our field and interestingly for most of us, none of them were a real surprise but what has occurred this past year, does represent a shift in thinking for many in our industry. A big … Read More

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