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Dinkum

Social Media Lessons For CEOs and Nonprofits

by Jacob Smith On February 8, 2012

In the past two weeks, I attended two conferences that were world’s apart but linked. One was focused on large, profitable companies. The other involved nonprofits. They both discussed social media. The first conference featured CEOs, many of whom are grappling with the use of social media within their organizations. Each CEO had a bit … Read More

Analytics, Internet Marketing

Finding the Data in (not provided)

by Jacob Smith On February 7, 2012

We have previously discussed the ominous (not provided) that shows up in Google Analytics after Google decided to withhold the search data of users logged into Google account. Rather than come down on one side of the debate, Dave Davies‘ blog post for Search Engine Watch has some useful tips and ideas on how to … Read More

Content Marketing

Coca Cola’s Shift to Content Excellence

by Jacob Smith On February 3, 2012

There’s been quite a bit of discussion about Coca Cola’s evolution of its content strategy. For many years, the company dominated the advertising space – globally – but the Internet has forced a change in its strategy. Rather than ‘Creative Excellence’, they’re now after ‘Content Excellence’. One commentator, Jeff Bullas, believes there are 5 lessons … Read More

Content Marketing, Social Media

Make Social Media Work For You. Really!

by Jacob Smith On February 1, 2012

If you think you’re too busy for social media, think again. The days of one-way communication are slowly falling away in favor of engagement. Many business owners we meet say they don’t have time for social media – that it’s too time consuming. This can be true, but social media is where the conversation is … Read More

Dinkum

Connect Through Your Blog

by Jacob Smith On January 31, 2012

For someone who claims to be technologically inept, Steve Smolinsky nails it when it comes to blogging. A management consultant by day, he’s curious about the world and articulate in his dissection of it. Many people blog as part of their marketing efforts but Steve takes it a step further. He’s a voracious reader of … Read More

Internet Marketing

The Dinkum Evolution – More than Search Marketing

by Jacob Smith On January 27, 2012

When Dinkum first set up shop back in 2006, we set our sights on strictly being a search marketing company. Our tagline was “Genuine Search Engine Marketing” though admittedly we were mostly a Search Engine Optimization (SEO) company. It gave us focus and an identity to grow our business and our client’s businesses. For most … Read More

Dinkum

The Tablet Wars

by Jacob Smith On January 25, 2012

This guest blog is by Jack Schaller from Eastern Legal Systems. Judging by the press from the recent 2012 Consumer Electronics Show (CES), tablets appear to have “arrived” as a serious player in the technology market, vying for the consumer dollar along with all of the other gadgets and gizmos. Their presence is becoming more … Read More

Sales

Staples Brand Gets Black Eye

by Jacob Smith On January 24, 2012

When a friend was awarded ‘Tech Of The Quarter’ by his employer, he redeemed his prize as a Staples gift card and planned to use it to get a new cell phone he’d seen on their website. A few days later, with gift card in hand, my friend visited Staples to make his purchase. He … Read More

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