SEO
Desire Paths and SEO
by Jacob Smith On October 25, 2011
Matt Mullenweg, during his recent “State of the Word” presentation, fielded a number of interesting concepts that are driving development priorities for the ubiquitous open source software. The most intriguing, to me, was that of desire paths (wikipedia definition here), which Matt referenced to show how Automattic was watching the trends in plugins and themes … Read More
Social Media
Calling All CEO’s – Are You Ready to Communicate and Are You Ready to Join?
by Jacob Smith On October 18, 2011
I have been following the start up of a local company that has put together a website specifically for the use of CEOs but with a few things I have not seen elsewhere. CEOIntronet is a social media platform with specific parameters on who may join – namely you must be a CEO of a … Read More
Content Marketing
5 Reasons to Create Compelling Content
by Paul Fleming On October 14, 2011
Finding the motivation to continually create fresh content for web pages, blog posts, articles, press releases or infographics can be challenging. But there are many reasons to make it a priority. Compelling, optimized content should appeal to search engines and web users alike and our experience shows that regularly creating quality content increases the likelihood … Read More
Internet Marketing
Putting the Internet to Work For You
by Jacob Smith On October 7, 2011
Sometimes how you frame the situation makes all the difference. For instance, I’ve often tried to explain our service and expertise that helps businesses and nonprofits ‘harness’ the power of the internet. That sense of control is comforting, especially with something as important and fast-changing as the internet. For many businesses, it’s the crux of … Read More
Content Marketing, WordPress
How Does Automattic Pay to Keep Developing WordPress?
by Jacob Smith On September 30, 2011
I’ve been recommending WordPress as a stable and yet fast-moving CMS to clients for years. The first few times I was surprised to get pushback about those shaky “open source” projects that fail after a few years (anyone remember the darling of the first tech boom – osCommerce?). After a dozen times of receiving this … Read More
Dinkum
Missing the Bulls-eye: Lessons from Target’s Spill
by Paul Fleming On September 27, 2011
You’ve got to feel a little bit sorry for Target. The retailer managed to secure hot, hot, hot Italian designer, Missoni, to create a low-price, limited edition product range exclusively for Target. It generated gold publicity about the September 13th launch and even built a concept store at New York’s Fashion Week. And then it … Read More
WordPress
Adding a Logout Link to Your WordPress Theme, Plugin or Widget
by Emiliano Jankowski On September 20, 2011
We have been chatting about various changes that make your WordPress site more useful for your viewers. Today, we will look at adding a custom logout link into your theme or plugin, so users can close their sessions. This is not complicated. Lets see how to do it: <pre lang=”php”> <a href=”<?php echo wp_logout_url(); ?>”>Logout</a> … Read More
Dinkum
Are You Giving Your Customers a Headache?
by Paul Fleming On September 16, 2011
First, let me offer a content warning. I will be discussing telecommunications companies. Ordinarily, I don’t like talking/writing/thinking about telcos because they do my head in. But a friend had just arrived from Australia to live in NYC and the first thing she wanted to do was get her phone activated. She said she felt … Read More