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March 9, 2012 | by Jennifer
Yes, it’s harder to get people’s attention these days, and I generally have two responses. The first is despair at how difficult it is to break through all the noise. But then I remember I can also view this noise as an opportunity – to become even more creative. And think outside the box. I came across an excellent example
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March 7, 2012 | by Meg
In the past, when something especially important happened to a client, Dinkum Interactive used to send them a batch of homemade cookies. And they weren’t just any cookies but decorated with the Dinkum Interactive logo. The cookies became one of our more effective marketing tools generating buzz, smiles, feedback and more. For a business like ours that relies on referrals
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March 6, 2012 | by Jacob
As the main contact for most of our clients during an ongoing campaign, I’m often asked to tag along with Rick Simmons to meet with prospective clients. We view the sales process as a two way street that’s successful both for the client and for Dinkum. To achieve this, it’s important to get a true sense of what a potential
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March 2, 2012 | by Jennifer
Blogs are an ideal way to generate incoming links, which help your search engine rankings. But if writing and idea generation isn’t your thing, blogs can become a bit of a chore. You’ll find every possible reason not to blog making it a huge stumbling block. Just this week, a client complained that he couldn’t think of anything to write
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February 29, 2012 | by Paul
In a recent blog post, I discussed the evolution of Dinkum Interactive. I argued this evolution has come about because of the growing maturity of the industry and the value we want to give our clients. Some misunderstood this as denouncing the value of SEO which is not true at all. As an Internet Marketing channel, SEO is alive, well
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February 28, 2012 | by Rick
Every day, I read a lot of blogs and articles and it amazes me which topics are ‘re-purposed’. I take my hat off to Brass Tack Thinking for their post titled, “Social Business: Far Beyond the Like”. The sentence that really resonated with me was – “All of the presence tools are the visible tip of what should be a
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February 24, 2012 | by Jennifer
I was flicking through a book (I know, how old school) by Eric Knight called ‘Reframe’ and enjoyed reading about a classic psychological test. Created in the 1930′s by Karl Duncker, the test features a box of wall tacks, a candle and box of matches sitting on a table. The task? How to fix the lit candle to the wall
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February 22, 2012 | by Jacob
I recently received two automated emails from Dreamhost and CloudFlare that reveal the power of a well structured message. We’ve used Dreamhost in the past but have switched most of our hosting to Voxel dot Net and we’re currently trialling CloudFlare. Here are the subject lines of the two emails: Both are good automated transactional emails that seek further engagement
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February 21, 2012 | by Seth
Since starting last summer, Google’s new social network, Google+, has signed more than 90 million members which is amazing growth. The big question: how to engage with it. In this guide, I offer 6 ways to involve your business in the Google + community to connect and grow. Set Up a Personal Page and Brand Page. A personal profile allows
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February 17, 2012 | by Jennifer
Is your product or service a ‘vitamin’ or a ‘painkiller’? Let me explain. Vitamins are ‘nice to have’ whereas painkillers are a ‘must have’. People pay for painkillers. I know the analogy is a little shaky because vitamins are thought of as ‘good for you’ whereas painkillers are potentially addictive. But the terminology is arresting because it makes you focused
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