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Which is worse? Is it taking a risk and failing or not taking a risk at all? Failure can be a tough teacher but according to Apple founder, Steve Jobs, it’s important to success. During a commencement address at Stanford University he said: “I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my Read More

At Dinkum, we often ask our clients to write blogs. Blogging is supposed to be pretty free-form and perhaps because of this, people can get stuck at the beginning of the process: what to write about. If I had to choose the single most common impediment for would-be bloggers, it’s not time but ideas. “I don’t know what to write about!” and “What do I have to say that would be interesting to people?” are pretty common. Other good ones include “Does it need to be long?” or “It should be short and easy to read, right?” My answer is Read More

This falls into the category of jaw-dropping ‘trend watch’. Heard of Coachella? It’s a music and arts festival held in Indio, CA that crosses many genres – rock, indie, hip hop and electronic – and has a reputation for pushing boundaries and trying new things. On Sunday night, it set the crowds and the Twittersphere alight. To the 100,000 in the audience, it appeared as though dead rapper, Tupac Shakur, was performing on stage. How? Though the magic of hologram. It was quite a resurrection. It looks amazing, if a little bit video game-ish. You can watch it below – Read More

What is the preferred (and most effective) form of permissions-based marketing? Drumroll please… Email marketing wins again. In fact, it’s been winning for a long time and it doesn’t look as though this will change any time soon. Exact Target put out the 14th edition of their annual “Subscribers, Fans and Followers” survey series and the data in favor of email marketing is pretty overwhelming. After asking 1500 online consumers (ages 15 and up) their preferred mode of marketing messages, 77% chose email for their top spot. Direct mail (9%) and text messaging (5%) got the next spots, with social Read More

The web often has a “flavor of the month” platform. Some stick around, others fall by the wayside. The latest biggie is visual sharing website Pinterest which has proven to be a geek gals BFF. While female dominated (there are some guy’s versions, my favorite being gentlemint.com), adoption of the system has been significant and, as Internet Marketers, it’s useful to ask if it has value for our clients. Often one of the first things we look at is SEO benefit. We know that backlinks are a valuable commodity and initially Pinterest offered great value. Recently however, they adjusted their Read More

“It’s not my fault.” “It’s not my responsibility.” If these phrases are commonly heard in your organization, you’ve got a problem. Accountability is more than a word you throw around to sound credible. Rogue management consultant, Steve Smolinsky, from Benari LTD, believes it’s crucial to the optimal functioning of your organization. “It’s one of the main things lacking in most companies,” he states. “Everything that happens in a company needs to have someone who’s responsible for it. And it can only be one person. That way you know whose butt you’re going to kick or who to praise when something Read More

Pinterest is taking the world by storm. Even my mother asked me to invite her to the service which, to me, shows that the service has gone mainstream. Pinterest, for those uninitiated, is the latest Social Media hotspot where users post images from websites that they like onto so-called “Boards”. At first glance, it’s a site popular with women. But men have also found a place on the network, along with companies and marketing agencies. If you want to engage with this community, here are my top tips to help you get started. Use the “Pin It” bookmarklet for easy Read More

A week or two back, I teased Jennifer Fleming (our content maven) with the title of this blog by starting a draft in our WordPress admin. She simply *had* to know more about it! This incident tells you two things about my blogging process: The best part of my blogs are the titles. It takes me a week or two to go from title to actual blog post! I rarely divulge customer interactions on this blog, but a few weeks back I had a pretty memorable conference call and it definitely deserved a little analysis. The situation was thus: our Read More

How crazy busy is life these days? If you’re like me, you’re constantly being pulled in different directions with many “things” competing for your attention. So, how do you get the necessary focus to get the big picture items done? Someone quite wise on this topic is Steve Smolinsky, who I describe as a rogue management consultant, because management consultant is way too mainstream a title for the kind of work Steve does. Steve goes into companies and sorts them out so that the right people are in the right chairs, everyone in the company knows their purpose, and meetings Read More

A friend works in marketing for a global cosmetics company and was discussing its latest campaign to get women to buy more lipsticks. Most women, research suggests, have two lipsticks. One for work and one for play. The marketing team needed to find a way to get women to buy just one more lipstick. Their new campaign was called ‘weekday, weekend, wow’ – one lipstick for the weekday, one for the weekend – and then they asked ‘what’s your wow lipstick?’ Who doesn’t want some wow in their day? Marketers and advertisers are about making you change behavior. There are Read More

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What We Do

Choose from any of our full menu of highly customized Internet Marketing Services to help you attract new visitors to your website and dramatically increase your sales. We currently serve several successful small to medium businesses and work with many of the best marketers. Find out more about our Services

  1. Search Engine Optimization
  2. Pay Per Click Advertising Management
  3. Website Management
  4. Website Design
  5. Web Analytics
  6. Email Marketing