Dinkum Interactive

SEO / Digital Marketing Consultants

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How do you change someone else’s behavior? The question sounds rather sinister, I know. But think about it. You want someone to buy your product, donate to your cause, fulfill their obligations as an employee, quit smoking, slow down on the roads, eat their vegetables, pay back the money they owe you. I could go on. We’re all in the behavior game change business. We all want to influence outcomes. Once we accept this, how do we make it happen? Adam Ferrier is a consumer psychologist who runs a very successful advertising agency in Australia called Naked Communications. In a Read More

More and more studies are finding that too much choice leads to poorer decision making. Sounds crazy and contradictory, I know. I read a fascinating opinion piece in the Sydney Morning Herald (Dinkum has strong Australian roots, after all) by Andrew Leigh that summarised some interesting research on this topic. Here are the best bits:- In a share-trading experiment, two groups of university students were pitted against one another. One team saw only share prices, while the other team could also consult experts and media reports. The result? The better-informed team ended up reacting to rumours and gossip, made too Read More

If you feel challenged by change, you’re not alone. It’s a harsh truth that change is the new constant in our lives. Rogue management consultant, Steve Smolinsky, from Benari LTD argues companies need to acknowledge this fear and address it. “The vast majority of people, irrespective of culture, really don’t like change. They like to get up in the morning at the same time, go to the same workplace and know exactly what they have to do that day. They even like to watch the same TV shows. Some people live their whole lives this way.” “Senior executives tend to Read More

Which is worse? Is it taking a risk and failing or not taking a risk at all? Failure can be a tough teacher but according to Apple founder, Steve Jobs, it’s important to success. During a commencement address at Stanford University he said: “I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my Read More

At Dinkum, we often ask our clients to write blogs. Blogging is supposed to be pretty free-form and perhaps because of this, people can get stuck at the beginning of the process: what to write about. If I had to choose the single most common impediment for would-be bloggers, it’s not time but ideas. “I don’t know what to write about!” and “What do I have to say that would be interesting to people?” are pretty common. Other good ones include “Does it need to be long?” or “It should be short and easy to read, right?” My answer is Read More

This falls into the category of jaw-dropping ‘trend watch’. Heard of Coachella? It’s a music and arts festival held in Indio, CA that crosses many genres – rock, indie, hip hop and electronic – and has a reputation for pushing boundaries and trying new things. On Sunday night, it set the crowds and the Twittersphere alight. To the 100,000 in the audience, it appeared as though dead rapper, Tupac Shakur, was performing on stage. How? Though the magic of hologram. It was quite a resurrection. It looks amazing, if a little bit video game-ish. You can watch it below – Read More

What is the preferred (and most effective) form of permissions-based marketing? Drumroll please… Email marketing wins again. In fact, it’s been winning for a long time and it doesn’t look as though this will change any time soon. Exact Target put out the 14th edition of their annual “Subscribers, Fans and Followers” survey series and the data in favor of email marketing is pretty overwhelming. After asking 1500 online consumers (ages 15 and up) their preferred mode of marketing messages, 77% chose email for their top spot. Direct mail (9%) and text messaging (5%) got the next spots, with social Read More

The web often has a “flavor of the month” platform. Some stick around, others fall by the wayside. The latest biggie is visual sharing website Pinterest which has proven to be a geek gals BFF. While female dominated (there are some guy’s versions, my favorite being gentlemint.com), adoption of the system has been significant and, as Internet Marketers, it’s useful to ask if it has value for our clients. Often one of the first things we look at is SEO benefit. We know that backlinks are a valuable commodity and initially Pinterest offered great value. Recently however, they adjusted their Read More

“It’s not my fault.” “It’s not my responsibility.” If these phrases are commonly heard in your organization, you’ve got a problem. Accountability is more than a word you throw around to sound credible. Rogue management consultant, Steve Smolinsky, from Benari LTD, believes it’s crucial to the optimal functioning of your organization. “It’s one of the main things lacking in most companies,” he states. “Everything that happens in a company needs to have someone who’s responsible for it. And it can only be one person. That way you know whose butt you’re going to kick or who to praise when something Read More

Pinterest is taking the world by storm. Even my mother asked me to invite her to the service which, to me, shows that the service has gone mainstream. Pinterest, for those uninitiated, is the latest Social Media hotspot where users post images from websites that they like onto so-called “Boards”. At first glance, it’s a site popular with women. But men have also found a place on the network, along with companies and marketing agencies. If you want to engage with this community, here are my top tips to help you get started. Use the “Pin It” bookmarklet for easy Read More

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What We Do

Choose from any of our full menu of highly customized Internet Marketing Services to help you attract new visitors to your website and dramatically increase your sales. We currently serve several successful small to medium businesses and work with many of the best marketers. Find out more about our Services

  1. Search Engine Optimization
  2. Pay Per Click Advertising Management
  3. Website Management
  4. Website Design
  5. Web Analytics
  6. Email Marketing